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In a remarkable turn of events, ‘The Tale Of Lady Ok’ has emerged as the most liked broadcast video program in Korea, according to a recent survey by Gallup Korea. This survey, conducted from December 17 to 19, 2024, gathered insights from 1,000 participants aged 18 and older. They were asked to name their two favorite shows. ‘The Tale Of Lady Ok,’ featuring the talented Lim Ji-yeon, topped the list with a preference rating of 4.0%. It outpaced notable competitors like ‘I Live Alone,’ which secured second place with 2.9%.
The drama, inspired by historical incidents from 1542 France and 1607 Joseon, tells the story of Gu Deok-gi, a clever servant who disguises herself as the noblewoman Ok Tae-young. This narrative challenges societal norms and injustices, connecting deeply with viewers and boosting its appeal.
The rankings also highlighted other contenders. ‘Ironing Family’ came in third at 2.5%. Various shows, including ‘You Quiz on the Block’ and ‘1 Night 2 Days,’ enhanced the top tier of Korean entertainment. Throughout 2024, 45 different shows made it into the top 10, comprising 25 dramas and 19 variety shows, along with one current affairs program.
An intriguing aspect of the recent rankings is the emerging balance between terrestrial and non-terrestrial channels. Out of the programs in the top 10, 21 were from terrestrial channels while 22 were from non-terrestrial platforms. This reflects a shifting dynamic in the broadcasting landscape. The influence of global OTT platforms has played a crucial role in this evolution. However, only two OTT programs made it to the top 10 this year, suggesting a slight decline in their prominence.
As viewing preferences evolve, the proportion of non-terrestrial programs in the top ranks has consistently increased since 2018. This change indicates a growing audience for diverse content and the impact of streaming services on traditional broadcasting.
Key cast members, including Jeon Hyun-moo, Park Na-rae, and Kim Nam-gil, remain pivotal in driving the popularity of various shows. They attract viewers and enhance the overall entertainment experience. As 2024 unfolds, it will be fascinating to see how these trends develop and the new narratives that emerge in the ever-evolving world of Korean entertainment.
Key Highlights:
- ‘The Tale Of Lady Ok’ leads with 4.0% preference.
- Gallup Korea surveyed 1,000 participants.
- The drama challenges societal norms.
- 45 shows made the top 10 in 2024.
- Balance between terrestrial and non-terrestrial channels.
In conclusion, ‘The Tale Of Lady Ok’ not only captivates audiences but also sets the stage for future trends in Korean entertainment. As streaming services and traditional broadcasting continue to evolve, the landscape will likely shift further, offering even more diverse content for viewers. With the rise of social media and international interest, the future of Korean TV programming looks promising.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
English (US) · 