Top K-Pop Group’s Huge Drop In Sales For Recent Comeback Triggers Major Debate

It went from from triple to double digits. Koreaboo 9 minutes ago ALLDAY PROJECT‘s latest comeback and huge drop in sales has sparked a major debate on the group’s trajectory following past success. ALLDAY PROJECT | @allday_project/Instagram Recently, ALLDAY PROJECT released their new song “CRASH.” Following the release of the 2nd mini album, netizens shared the stats for all the comebacks, noting that the recent release had sold significantly less than the others. Netizens shared their reactions to the drop in sales, with some believing it was the group’s lack of activities or promotions, and others sharing sadness due to how good the album is. | theqoo The hiatus was way too long. I honestly don’t really understand what direction they’re taking with their activities. The songs on their debut album were seriously so good, which makes this even more disappointing. Everyone knows this isn’t the kind of thing that’s going to build a fandom, right? They seem more like a general-public pick. They just aren’t doing the kind of promotions/activities that would build a fandom.