K-Pop
By iamraeiam | May 13, 2025
tripleS unites all 24 members for <ASSEMBLE25>—a bold return with the stirring title track, ‘Are You Alive.’
K-pop’s most innovative girl group, tripleS, has officially returned with their highly anticipated full-member studio album, <ASSEMBLE25>, released on May 12, 2025 at 12:00 KST. Leading the project is the emotionally resonant title track ‘깨어 (Are You Alive)’, a powerful alternative dance song that explores the delicate tension between hope and despair.
<ASSEMBLE25> marks the next chapter in tripleS’s annual tradition of uniting all 24 members for a large-scale creative project. While 2024’s <ASSEMBLE24> and its title track ‘Girls Never Die’ conveyed resilience in the face of hardship, this year’s release digs deeper into the emotional pulse of today’s youth. ‘Are You Alive’ calls out to listeners existing in a space between numbness and awakening, urging them to reconnect with themselves and others.
Blending haunting melodies with an energetic pulse, ‘Are You Alive’ serves as a showcase of tripleS’s unique structure—each member contributes their voice to build a harmonious yet varied narrative. The lyrics reflect a generation searching for meaning in a complicated world, pushing forward despite emotional weight.
The accompanying music video expands upon the cinematic universe first established in ‘Girls Never Die’, touching on themes of friendship, internal awakening, and the strength found in shared experiences. It’s a visual and sonic continuation that cements tripleS’s commitment to storytelling and evolution within the K-pop landscape.
As tripleS continues to rewrite the rules of the idol system with their decentralized, fan-driven approach, <ASSEMBLE25> stands as a testament to their artistry, ambition, and ability to speak to the realities of their generation.