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In an exciting development, Tving, a leading OTT platform in South Korea, has partnered with Baedal Minjok, a popular food delivery app. This collaboration merges video streaming and food delivery, creating a seamless lifestyle experience for users. Starting June 2, Tving and Baedal Minjok will launch a combined membership product. Subscribers can enjoy benefits from both platforms, enhancing convenience by integrating entertainment with food delivery. Users can now watch their favorite shows while having meals delivered to their doorsteps.
This partnership marks the first collaboration between an OTT service and a food tech company in South Korea. Tving aims to innovate how users consume content daily. The new Tving and Baemin Club offers access to Tving’s ‘ad-supported standard’ subscription and unlimited free delivery from Baedal Minjok. This dual offering enhances the value of each service and enriches user satisfaction.
Accessibility is a key feature of the Tving subscription. Users can watch live sports, short-form content, and Video on Demand (VOD) across multiple devices, including mobile phones, tablets, PCs, and TVs. This flexibility allows users to enjoy their favorite shows at home or on the go.
Additionally, Tving is preparing to release original series, including popular titles like ‘My English Puberty 100 Hours’, ‘Top Management’, and ‘My Fellow Citizens!’. These new offerings will enhance Tving’s content library and cater to diverse viewer preferences. Tving is also strengthening its real-time streaming services, particularly focusing on news channels, to provide timely viewing options for all users.
Looking ahead, Tving’s ambition extends beyond this initial partnership. The company plans to develop more membership products based on the AVOD (Advertising Video on Demand) model. This aims to evolve into a comprehensive ‘content hub’ that enriches users’ lives beyond traditional OTT services. A representative from Tving emphasized that this partnership goes beyond just ‘OTT=meal friend’, presenting an innovative approach to enhancing both content consumption and dining experiences.
As the entertainment landscape evolves, Tving and Baedal Minjok’s collaboration showcases the potential of strategic partnerships. Together, they create integrated services that cater to modern lifestyles. This partnership is set to redefine how users engage with entertainment and dining, making it a significant milestone in South Korea’s entertainment and food delivery sectors.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
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