TWICE, the representative K-pop idol group, is making a splendid comeback with their 14th mini-album ‘Strategy’, wrapping up 2024. This year, they have continued their passionate activities by releasing two mini-albums, a full-length Japanese album, solo albums by members NaYeon and Tzuyu, and an album by the unit MiSaMo. Particularly, they have heightened fans’ expectations by capturing their growth in the new album after successfully completing a stadium-scale world tour.
TWICE’s 10-year journey is miraculous in itself. Cultural critic Kim Heon-sik praised their global success, stating, “TWICE has broken the destined limits of K-pop girl groups and continues to show resilience even in their 10th year.” Since debuting in 2015, TWICE has continued their global trajectory centered on the U.S. market, with their mini-album ‘With You-s’ released this year reaching No. 1 on the U.S. Billboard 200 chart, marking a career high. They also held 51 world tour concerts titled ‘Ready to Be’ in 27 regions globally, attracting a cumulative audience of 1.5 million.
TWICE has established their position as the first K-pop girl group to enter Japan’s largest Nissan Stadium as an overseas female artist. They have released 43 albums in both Korea and Japan, achieving over 20 million sales, enjoying overwhelming popularity. Next year, they have been selected as special guests for the British band Coldplay’s concert in Korea, ‘Music of the Spheres World Tour’, and appeared on the U.S. ‘Amazon Music Live’, proving their popularity locally as well. This marked a new history as it was the first appearance by a K-pop artist.
TWICE’s comeback news is expected to resonate more in the global market than domestically. Critic Kim Heon-sik noted, “There is a tendency to prefer a more mature image in the U.S.”, saying that TWICE is solidifying their position as a ‘women’s group’. He also highlighted TWICE’s entry into the U.S. market with a long-term perspective, achieving late-blooming success. “It’s difficult to expect the development of K-pop with a disposable approach to girl groups,” he evaluated, asserting that TWICE has established themselves as representatives of sustainable growth.
The album ‘Strategy’ includes a total of seven songs, with Megan Thee Stallion featuring, raising expectations. The highlight audio, blending retro rhythms with modern sounds, signals high quality, drawing fans’ attention. TWICE’s relentless challenge and growth will continue to brightly lead the future of K-pop.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.