TWICE is setting the stage for an electrifying comeback with the release of their highly anticipated 14th mini-album, STRATEGY, and the title track, “Strategy (feat. Megan Thee Stallion).”
The dynamic group is ready to take their fans on a thrilling musical journey, offering a mix of fresh sounds and collaborations, starting on December 6th.
At midnight on November 23rd, JYP Entertainment fueled excitement by unveiling the official tracklist poster on TWICE’s social media channels, sparking buzz and anticipation for their upcoming release. The stunning visual, designed to resemble a classic CD layout, reveals that ‘STRATEGY’ will feature a total of seven tracks, including the title song, “Strategy (feat. Megan Thee Stallion),” a collaboration with the world-renowned American rapper, Megan Thee Stallion. This partnership adds an exciting new dimension to the group’s ever-expanding musical repertoire.
Alongside the highly anticipated title track, the album will include an eclectic mix of songs, such as “Kiss My Troubles Away,” “Like It Like It,” “Sweetest Obsession,” “Keeper,” and “Magical.” Fans were especially thrilled by the surprise early release of “Sweetest Obsession” during TWICE’s 9th debut anniversary fan meeting in October, where the group gave fans a sneak peek of the song. The pre-release of this track generated even more buzz, leaving fans eagerly awaiting its official appearance on the album.
In addition to the musical excitement, TWICE is ramping up their promotional efforts, ensuring their comeback will be a global celebration. To mark the album’s release, a special pop-up store, ‘[TWICE “STRATEGY” POP-UP],’ will be set up in Los Angeles at COMPLEX from November 23-24 (local time), giving fans the chance to experience the album in an immersive, interactive way. Following that, the pop-up will head to Seoul, where it will be hosted at EPIC SEOUL on the 5th floor of The Hyundai Seoul in Yeongdeungpo-gu from December 4-12.
Fans in Seoul can also look forward to a special in-person event before the album’s official release. On December 4th, just two days before the album drop, TWICE will host the ‘14th MINI ALBUM “STRATEGY” PREMIERE EVENT‘ at Konkuk University’s New Millennium Concert Hall in Gwangjin-gu, Seoul, at 8 PM. This intimate event will give fans the opportunity to connect with the group as they prepare for the big release.
And the excitement doesn’t stop there! To ring in the New Year, TWICE will make their fifth appearance on NHK’s prestigious Kōhaku Uta Gassen, Japan’s iconic year-end broadcast, on December 31st. This performance will add to their already impressive legacy on the show, offering fans a stunning conclusion to 2023 with a special live stage.
STRATEGY is set to be a monumental release for TWICE, and with the star-studded collaboration with Megan Thee Stallion and the thrilling tracks that promise to capture the hearts of fans, this comeback is shaping up to be one of the biggest events of the year. The mini-album will officially drop on December 6th at 2 PM KST (midnight EST). The group is gearing up to showcase their evolving artistry and to express their heartfelt gratitude for the unwavering support from their global fanbase.
With exciting events and a unique blend of music, ‘STRATEGY’ promises to be more than just an album—it’s an experience. Fans are counting down the days, ready to dive into the world of TWICE once again, as the group continues to prove that their charm, talent, and ability to innovate knows no bounds. Let the countdown begin!