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Netizens have drawn backlash over Yeonjun's AI-generated VCR at the 2024 MAMA Awards.
On November 22, the second day of the highly anticipated 2024 MAMA Awards was held at the Kyocera Dome, in Osaka, Japan. The event's star-studded lineup also contained fourth-gen boy group TXT, who made MOAs proud with their wins and impressed them with their energetic performances.
However, during the event, the award show played an opening VCR of Yeonjun, who was shown in a surrealistic setting.
The VCR, which introduced the concept of the "Big Blur" that obscures the line between fantasy and reality, also placed a caption acknowledging the use of artificial intelligence.
According to the caption, the VCR contained AI-generated music and other aspects of the content. "All of its music and part of this video were crafted by AI," it stated.
The use of AI in the music industry has been controversial among fans, as the usage ethically raises questions regarding originality and artistry. The video not only displayed AI-generated motions in its clip, but also claimed to instill AI in its music background.
Fans were outraged by the revelation and many of them directed their anger at HYBE.
If AI is so great, why don't they ever use it to make something good and interesting? Sorry to Yeonjun, no hate to him, but this is genuinely a waste of his talents and time, as well as ours. https://t.co/owMhOasjEh
— Delia Harrington (@DeliaMary) November 23, 2024In other news, TXT won the awards for Ponta Pass Global Favorite Artist and Fans' Choice at the 2024 MAMA Awards.
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