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As YG Entertainment approaches the two-year mark since Yang HyunSuk’s return as chief producer, the company is facing a challenging year with no significant achievements to boast about. Unlike its peers in the Big 4, YG Entertainment has failed to produce any hit songs or albums in 2023. With only two months left in the year, the situation appears grim for the agency, which may be remembered as a “disaster” in 2024.
In comparison, SM Entertainment’s aespa achieved a remarkable feat with their song “Supernova,” topping the charts for 99 days. JYP Entertainment’s DAY6 also made a strong showing on the charts, while HYBE’s diverse roster, including SEVENTEEN and new group TWS, made waves. However, YG’s performance is notably lacking.
Examining the Circle Chart data until September, there were 38 songs in the monthly chart’s Top 10, with five more added when considering the weekly Top 5 from October’s first to fourth weeks. SM, JYP, and HYBE each had at least one monthly chart-topping song, with their artists occupying multiple Top 10 spots. YG, on the other hand, had no such representation.
Among YG artists, BABYMONSTER achieved the highest ranking at 12th in the May monthly chart. However, they lagged behind rookie groups like I-LIT, who debuted in April and reached 1st place, and TWS, who debuted in February and climbed as high as 2nd and 3rd in subsequent months. Even groups from smaller agencies surpassed BABYMONSTER in chart performance and popularity.
In terms of album sales, BABYMONSTER’s debut mini-album “BABYMONS7ER,” released in April 2022, sold approximately 400,000 copies in its first week. While this is a decent figure, it is not significantly ahead of I-LIT’s debut album “SUPER REAL ME,” which sold around 380,000 copies.
Despite Yang HyunSuk’s confidence and the pre-debut hype surrounding BABYMONSTER, the group’s overall performance in music sales and public interest has fallen short of expectations.
YG’s flagship boy group TREASURE did not release any albums this year, although BABYMONSTER released their first regular album in November. Despite YG’s efforts, none of their albums have reached the million-selling mark. In contrast, groups like SEVENTEEN, Stray Kids, and NCT DREAM from other major agencies, as well as some from smaller companies, have achieved this milestone.
TREASURE’s last album, “REBOOT,” was a million-seller in 2022, but the group has not released anything new for over a year. This slowdown in activity coincides with Yang HyunSuk’s return, which seems to have hindered their momentum. The digital single “KING KONG,” released in May, peaked at 713th on Melon’s daily chart, indicating a lackluster performance.
The concerning aspect of YG’s current situation is the limited prospects for improvement. TREASURE, YG’s main boy group, is falling behind its competitors not only in album sales but also in the number of releases. YG has not significantly expanded its roster with new talent, and BLACKPINK remains the agency’s primary face, even though some members have left the company.
BABYMONSTER released their first full album, “DRIP,” on November 1st, marking YG’s last chance to demonstrate any achievements this year. Unfortunately, neither of their ambitious double title tracks has entered Melon’s Top 100 daily chart yet.
As YG Entertainment faces these challenges, the future remains uncertain. Fans and industry observers are eagerly awaiting to see how the company will navigate its current struggles and what steps it will take to regain its competitive edge.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
English (US) · 