Zootopia 2 Movie Promotion: Pop-Up & Stray Kids Collab

An extensive movie promotion for the highly anticipated film “Zootopia 2” is generating significant buzz, combining an immersive popup store with a major Stray Kids collaboration. The campaign kicked off with the “Zootopia 2: Secret Mission” experiential pop-up, which opened at ‘Epic Seoul’ in The Hyundai Seoul on November 15, 2025, offering fans a unique and interactive experience.

Immersive “Zootopia 2: Secret Mission” Pop-Up a Huge Success

The promotional activities began with a highly successful experiential event designed to immerse fans directly into the world of “Zootopia 2”. This strategic movie promotion has already proven to be a massive draw, capturing the attention of audiences well before the film’s release.

Details of the Experiential Event

The “Zootopia 2: Secret Mission” popup store opened its doors on November 15, 2025, at the ‘Epic Seoul’ venue located within The Hyundai Seoul. The event’s immediate popularity was evident as reservations for the period through November 23, 2025, were completely sold out within just one hour of becoming available. This overwhelming response highlights the strong public anticipation for both the film and its associated interactive experiences. The popup store is designed to be more than just a retail space, offering a mission-based theme that engages visitors directly.

Holiday Market and Special Stray Kids Collaboration

Following the initial pop-up, the campaign will expand with a holiday-themed market and a landmark Stray Kids collaboration. This next phase aims to broaden the movie’s reach by tapping into different fan interests, from holiday shopping to K-Pop. This kind of large-scale, multi-faceted promotion is becoming a popular way to build excitement for major releases, similar to the buzz generated for other anticipated films like “Love Reset” Starring Kang HaNeul & Jung SoMin.

The “Zootopia 2” Holiday Market

From November 25 to December 7, 2025, the promotional efforts will transform into a festive holiday market. This event will continue to build on the excitement, offering fans another opportunity to engage with the brand. Visitors can expect to find exclusive merchandise and a festive atmosphere, perfectly timed for the holiday season. The market concept is a key part of the overall movie promotion strategy, creating a memorable and shareable experience for attendees.

Major Stray Kids Collaboration Details

A central element of this extensive campaign is the Stray Kids collaboration. By partnering with the globally popular K-Pop group Stray Kids, the film’s promoters aim to leverage their massive influence and dedicated fanbase. This strategic partnership is intended to significantly expand the movie’s audience reach, introducing “Zootopia 2” to a wider demographic and generating cross-promotional synergy. This collaboration is a testament to the growing power of K-Pop in global entertainment marketing.

This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.