ALLDAY PROJECT’s First Music Show Win Sparks Anger And Heartbreak For Another Fandom

ALLDAY PROJECT‘s first music show win only ten days after debuting has sparked anger and heartbreak from another fandom.

ALLDAY PROJECT | @allday_project/Instagram

On July 3, ALLDAY PROJECT appeared on M Countdown.

They made a huge impact after getting their first music show win 10 days after their official debut.

Yet, while fans were happy, it sparked sadness for those who have supported co-ed group KARD since they debuted in 2017.

The members of KARD | @KARD_official/X

When the group debuted, co-ed wasn’t a common thing for K-Pop groups and while the members have all gained huge fame and popularity overseas, many fans are sad that they don’t seemingly have the same influence in Korea.

Co-Ed Group KARD Has A Cool Response To Concerns About Their Lack Of Popularity In South Korea

In particular, it has meant that KARD has not had a music win, which has saddened fans amid ALLDAY PROJECT’s win. Netizens shared sadness and anger that KARD had yet to win, with some believing that the hype surrounding “chaebol” member Annie and the influence of THE BLACK LABEL gave the group a huge advantage.

congrats to the group, but it really breaks my heart that KARD had to be there to witness a month-old coed group getting their first win after 8 years of trying to get a music show win 😭 https://t.co/VuBb49NVKL

— daydreamin' ♡ (@hiddeniee) July 3, 2025

Seeing that MCOUNTDOWN win, it really breaks my heart that we can’t do more for KARD. Like, I know that there’s only so much we can do as a small fandom but it really just feels like the cards are constantly stacked against KARD and they really do deserve better from everyone…

— sea 🌊☀️📌 HOUSE OF KARD CEO (@shiyanasays) July 3, 2025

a month old co-ed group with that culture appropriating piece of shit got their first win before kard??? with kard on the stage as well ?? this is so fucked up oh my god https://t.co/rzfppNgLIq

— sarah (@blingblingkjh90) July 3, 2025

I feel like all we can do right now is just apologize to KARD for not doing more for them all these years

— sea 🌊☀️📌 HOUSE OF KARD CEO (@shiyanasays) July 3, 2025

Are we clear that this is JUST bcs of money? They music is poorly done, their MV is boring af and that guy cultural appropriation was 'erased' with more money.
It's DISGUSTING how ppl used to judged KARD this past years and they didn't care about them just bcs they aren't from b4 https://t.co/zJlR75fqCR

— ☀️BAE 지우×창균 💜 DRIFT ⚡ (@hiddenergy) July 3, 2025

Many even said that it showed that the “co-ed” part wasn’t the only thing seemingly holding KARD back, placing blame on their company.

One thing we can pull from this is that we were right to say being coed was never the main problem or a problem that couldn't be solved with other factors.

— 아렐리- アレリ ♊🧠 (@HiddenPGZ) July 3, 2025

KARD is loved by fans worldwide and while music show wins aren’t everything, it is a huge achievement for any group. Netizens would love KARD to have that moment.