BABYMONSTER’s Upcoming Comeback Met With Scathing Backlash

The label is being put on a blast.

YG Entertainment’s girl group BABYMONSTER is gearing up for their comeback, but netizens are not happy with the rollout.

BABYMONSTER | YG Entertainment

The group is set to release their second mini album, We Go Up, on October 10, KST. The record features four new songs, “We Go Up,” “Psycho,” “Supa Dupa Luv,” and “Wild.”

[WE GO UP] TRACKLIST

2025.10.10. 1PM KST | 12AM EDT

Pre-order Now.
➡️https://t.co/5yf34EWBm9#BABYMONSTER #베이비몬스터 #2ndMINIALBUM #WEGOUP #YG pic.twitter.com/wbdTPDWu4l

— BABYMONSTER (@YGBABYMONSTER_) September 22, 2025

This comeback was announced on August 18, teasing fans’ expectations. YG Entertainment eventually released visual concept photos for the album as well.

| @babymonster_ygofficial/Instagram

However, even up to just a day before the release, fans didn’t get a single teaser for the actual songs on the album or the music videos. On October 9, KST, the group’s official social media accounts only posted a “D-1” poster.

[WE GO UP] D-DAY

2025.10.10. 1PM KST | 12AM EDT

Pre-order Now.
➡️https://t.co/5yf34EWBm9

Pre-Save Now.
➡️https://t.co/RGs3uA123w#BABYMONSTER #베이비몬스터 #2ndMINIALBUM #WEGOUP #YG pic.twitter.com/RpOG2d3fyq

— BABYMONSTER (@YGBABYMONSTER_) October 9, 2025

Not releasing any teaser videos for an upcoming album is a very unusual practice in the K-Pop industry’s rollout structure. So, many netizens took to online communities to express their frustration at YG Entertainment, and even expressed concern over the group’s career suffering because of the label’s strategies.

| theqoo

• “YG Entertainment is seriously thoughtless.”
• “Don’t tell me there’s still no MV teaser or highlight medley?”
• “So f*cking half-assed, seriously.”

| theqoo

• “It’s D-1 and still not a music video teaser, just another poster? This company is seriously insane.”
• “And the quality isn’t even that good…”