Belift Lab “Disses” Top Girl Groups In ILLIT’s Debut Plan

The newer documents mentioned four groups.

Additional parts of ILLIT’s debut plans have allegedly revealed comments on other girl groups.

ILLIT | Spotify

Recently, obtained planning documents from the debuts of ILLIT and NewJeans have fueled allegations against Belift Lab — not only of plagiarism of NewJeans but the alleged rigging of ILLIT’s line-up.

Belift Lab has denied these claims but faced criticism following the revelation of additional details, including the use of BLACKPINK‘s Jennie in the group’s pre-debut photo mood board.

BLACKPINK Jennie’s Inclusion In ILLIT Debut Plans Goes Against Belift Lab’s Previous Plagiarism Denial

The document also mentioned other groups by name, stating why they would not influence ILLIT’s concept. ITZY and (G)I-DLE were mentioned together as their concepts were “aggressive with their ‘we’re different’ or ‘follow us.'”

ITZY | JYP Entertainment

(G)I-DLE | CUBE Entertainment

Aespa’s concept was said to be “a bit too flashy and over-the-top” to copy, while STAYC’s concept, while familiar, was not “one that anyone would want to copy.”

aespa | SM Entertainment

STAYC | High Up Entertainment

• NOT ITZY/(G)I-DLE: These two are aggressive with their “We’re different” or “Follow us” concepts.
• NOT aespa: Their concept is a bit too flashy and over-the-top to copy IRL.
• NOT STAYC: Their concept is familiar but not particularly one that anyone would want to copy.

It is worth noting that this format is similar to the portion of ILLIT’s debut plan revealed in Belift Lab’s previous plagiarism denial video. In this video, Belift Lab mentions NewJeans, BLACKPINK, and IVE, though more complimentary terms were used for the two latter groups.

You can read more about these documents below.

Belift Lab Accused Of “Stealing Everything” From NewJeans In Their Plans For ILLIT