“Big 3” Male K-Pop Idol Hit With Major Criticism For His Behavior In New Video

TREASURE‘s Hyunsuk has come under major criticism for his appearance and actions in a new video.

TREASURE’s Hyunsuk | @yg_treasure_official/Instagram

Recently, Hyunsuk and other members of TREASURE appeared in a video for Japanese publication ViVi.

ViVi５月号増刊の表紙は #TREASURE ❤️‍🔥
発売まであと１週間📢

発売までカウントダウンスタート！Part1は……#CHOIHYUNSUK＆#JIHOON＆#YOSHI＆#JUNKYU＆#YOONJAEHYUK の５人が登場！なんか最後わちゃわちゃしてる😂

３号連続TREASURE連載がついに最終回！お見逃しなく✔︎
🔗https://t.co/6Kmkx6xHpO pic.twitter.com/0An2b1BQlu

— ViVi (@vivi_magazine) March 16, 2026

In the comments, international fans shared critique of Hyunsuk’s behavior.

i hate when hs fans act like criticism is us telling him to khs no babe the culture vulture act is getting old https://t.co/xnOMUWVUnp

— didi (@jvvwerse) March 17, 2026

Sorry but what is he doing??😭 https://t.co/zFwBAjr69J

— ᱬ 춤 (@taetagxxx) March 16, 2026

every time the public starts liking them he takes it as a personal challenge truly a generational talent at sabotaging a group #treasureis9 #disband

— ِ (@PJWROIT) March 17, 2026

While international fans shared their criticism, a Korean tweet with the video sparked even more malicious attacks towards Hyunsuk, with some saying he was the reason TREASURE failed to gain fame, and others not understanding why he was acting in that certain way, seemingly trying to stand out from the others.

트레저가 와이지 치고 못뜬 이유 pic.twitter.com/l9fN7e25bx

— 말랑시크쨩 (@MALSIZZYANG) March 17, 2026

The reason TREASURE didn’t blow up much (for a YG group).

최현석 트레저 아니에요. 곧 탈퇴할꺼에요. https://t.co/S3okn07tyX

— 엔하이픈변의주 (@hshshs99_) March 17, 2026

Choi Hyunsuk isn’t TREASURE. He’s going to leave the group soon.

왼쪽아래는마약한거같이왜저러지… https://t.co/UgdtMAcZXH

— 하현 (@hahyeon30288325) March 17, 2026

Why is the one in the bottom left acting like he’s on drugs…?

앞에 불독좀어케해봐 https://t.co/oYR4tCr8g6

— 니나이97살트위터시작하다 (@leejj0on_5) March 17, 2026

Do something about the bulldog in the front. [insult about his expression]

왼쪽 아래 행동만 보면 밥상머리 교육 덜 된 만5세 느낌
치킨너겟 개좋아하는데 엄미 밥은 내던지는 미 있음 https://t.co/0kZRP1FmNI

— 파발emo.. (@pabalimo) March 17, 2026

Just judging by the behavior of the one at the bottom left, he seems like a 5-year-old with no table manners, like a kid who loves chicken nuggets but throws away his mom’s cooking.

The idol has been known to spark controversy.