BLACKPINK Announces New Light Stick, Triggers Immense Controversy

“These people advertise everything except music”

BLACKPINK‘s latest announcement has been hit with negative reactions.

| @sooyaaa__/Instagram

Following the announcement of their DEADLINE world tour, the group’s official Instagram account teased a new light stick.

This edition features slightly larger hearts and the group’s heart logo etched in the sides.

As for the functions, the new edition seemingly functions in a similar fashion as the previous light stick.

Fans found the trailer underwhelming and a quick cash grab from YG Entertainment, despite the minimal changes to the design.

The comments were swarmed by fans who are instead waiting for new music from the group, not “soulless” merch.

| @blackpinkofficial/Instagram

Watch the full trailer below.

BLACKPINK