BLACKPINK Jennie’s Recent Activity Sparks Shock Amid Being “Replaced” By Brands

BLACKPINK Jennie‘s recent announcements have sparked major reactions from fans.

BLACKPINK’s Jennie | @jennierubyjane/Instagram

The idol sparked a heated debate after being “replaced” by top brands as the ambassador.

BLACKPINK’s Jennie Replaced As Ambassador By Multiple Brands, Sparking Heated Debate

Yet, netizens noticed that Jennie is actually thriving after being replaced… as she has new collaborations being teased.

Jennie attended a special pop-up event in Korea for the glasses brand Ray-Ban.

JENNIE at Ray-Ban’s first pop-up in Korea#JENNIE #제니 #Rayban #OA pic.twitter.com/IHYBkmeSD2

— OA (@oddatelier) September 10, 2025

The brands BEAT announced a cute collaboration with the idol for new headphones that are very “Jennie.”

Unwrapping the Special-Edition JENNIE Beats Solo 4 🌹

Available September 5th on https://t.co/9xbKsDJ5tH and in-store at
The Grove — LA, US
Fifth Avenue — NYC, US
Myeongdong — Seoul, S. KR
Omotesando — Tokyo, JP
Jing’an — Shanghai, CN pic.twitter.com/9i5f2KCwjP

— Beats by Dre (@beatsbydre) September 4, 2025

If that wasn’t enough, recently, the popular brand Stanley have announced a collaboration with the idol, and netizens have shared excitement about the creativity and details of the product.

jennie x stanley details pic.twitter.com/wpsLSqUKXG

— ❦ (@jnkcyber) September 10, 2025

Despite the initial controversy about Jennie being replaced, netizens have pointed out that the idol is thriving with the brands she is working with, especially how they are bragging and promoting her.

jennie’s brands don’t play about her pic.twitter.com/jvtjaBRkuY

— ♥️ (@rubychellas) September 11, 2025

rubies after jennie release her beats, ray-ban, stanley tumbler, and now new ‘ruby’ merch at all once 😭

pic.twitter.com/ncMmFUXkuo

— 𝐉 (@ysaaanini) September 11, 2025

Jennie's big move in this week!!! 🧡 pic.twitter.com/THXB1mJMjk

— sdington (@maibogs) September 11, 2025

y’all don’t understand how big jennie x Stanley deal is. they’ve worked with big names such as Messi, Post Malone, Tyla, and Olivia Rodrigo pic.twitter.com/JOKEZ9KgWR

— ♥️ (@rubychellas) September 11, 2025

Jennie truly is legendary.

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