BLACKPINK’s Jennie and aespa’s Karina Embroiled In Heated “Chanel” Debate 

A fanwar followed…

Chanel Beauty’s latest ambassador reveal has unexpectedly sparked a clash among Korean netizens.

| @katarinabluu/Instagram

On October 29, 2025, the luxury brand officially announced aespa’s Karina as its new Chanel Beauty ambassador. The announcement was followed by a stunning campaign featuring the idol in red lipstick and elegant, classic styling.

KARINA IS THE NEW BRAND AMBASSADOR FOR CHANEL BEAUTY OMG pic.twitter.com/qGHaiTWF90

— Karina♡ (@ujiminphoria) October 29, 2025

The announcement quickly went viral across Korean online communities, where fans congratulated the aespa leader for landing yet another major fashion partnership. Since her 2020 debut, Karina has fronted several global brands, including YSL Beauty, Prada, Nike, and MLB Korea — cementing her status as one of K-Pop’s most in-demand stars.

Karina became a Chanel Beauty ambassador!!!

It really suits her.

— Viral post on Pann

However, the celebration soon turned into a debate when comparisons arose between Karina and BLACKPINK’s Jennie, who has long been recognized as Chanel’s global ambassador and muse. Some fans accused Karina’s supporters of “dragging Jennie” into the conversation, while others claimed the two roles were being misunderstood.

| @jennierubyjane/Instagram

Despite both idols being affiliated with Chanel, their specific positions differ — Jennie represents the global brand, while Karina’s ambassadorship is specifically tied to Chanel Beauty. Still, the distinction did little to calm the heated exchanges.

| TheQoo

• “Why are Karina’s fans dragging Jennie into this? Jennie’s a global ambassador. Do they not even know what Chanel Beauty is?”
• “Who even is she?”
• “She’s probably going to get heavily dragged again.”
• “I get that Karina’s fans are happy, but why are they coming after Jennie? Jennie’s a global ambassador, and they’re acting like she’s inferior just because someone became a Chanel Beauty Korea ambassador? Why try to put Jennie down?”
• “Jennie’s ahjumma fans must be shaking with anger right now, lol.”