BLACKPINK’s “JUMP” Music Video Behind The Scenes Footage Sparks Heated Debate

2 days ago 8

The use of AI was once again debated.

Koreaboo

6 minutes ago

BLACKPINK’s recent music video for their track “JUMP” has been at the center of online controversy since its release on July 11. Fans initially reacted with disappointment, criticizing the final product for feeling rushed and disconnected from the group’s usual high standards.

In particular, the alleged use of generative AI sparked a lot of heated reactions.

Much of the backlash focused on the video’s direction, which appeared to be handled by a different team than usual. Viewers pointed out the noticeable lack of choreography and speculated that the video might have been released before a final version was properly completed. Adding fuel to the fire, many fans claimed the video relied heavily on artificial intelligence (AI), with some suggesting that the teaser had already hinted at this issue.

BLACKPINK’s “JUMP” Video Hit With Scathing Criticism

The debate took a new turn on July 15 when behind-the-scenes footage from the “JUMP” music video shoot was released. Instead of resolving concerns, the footage sparked even more discussion among fans. Some viewers now argue that the clip proves AI was not used in the video, pointing out real sets, physical props, and live filming with the members present.

oh but i thought the mv was ai? https://t.co/VutoaXuvpO

— ☆ (@khiawings) July 16, 2025

Oh but I thought they said this was AI pic.twitter.com/Cg3m6trEkb

— THE SADIA (@ireneslisa) July 16, 2025

Fans believe the footage showcases the hard work of the production crew and BLACKPINK themselves, claiming it clears up earlier misunderstandings. However, some still remain unconvinced.

IS THIS AI Y’ALL? 😂😂

— BLACKPINK BLINK UNION 💕 (@BBU_BLACKPINK) July 16, 2025

and just like that they ended the ai allegations 🤭

— ّ (@geokonic__) July 16, 2025

As the heated debate continues, YG Entertainment has yet to respond directly to the controversy on whether artificial intelligence was used in the “JUMP” music video or not.