BLACKPINK’s Rosé Denies Speculations Of New Brand Endorsement

Her label released a statement.

Earlier, it was reported that BLACKPINK member Rosé was signed by a popular Korean fried chicken brand as its new model. But hours after the initial reports, the idol denied them all.

Rosé | @roses_are_rosie/Instagram

According to the reports, Rosé was selected by the brand bhc, well known for its “bburinkle” chicken, to be its new face. Additionally, she was supposed to collaborate with the brand on new menu development and global marketing initiatives. But Rosé’s management, THE BLACK LABEL, published a statement officially denying the claim.

bhc’s “bburinkle chicken” | @bhc_chicken_official/Instagram

On December 11, KST, THE BLACK LABEL told MK Sports that the reports speculating the idol had been chosen as the model for bhc’s “bburinkle” chicken were false and that she had not signed any advertising contract for the product.

Meanwhile, bhc currently boasts actor Hwang Jung Min and table tennis plater Shin Yu Bin on its roster as its models. Though Rosé’s speculated addition would have boosted the brand’s global appeal, netizens were not too happy with the news.

You can read more about the divided opinion on Rosé’s “bburinkle” chicken endorsement right here.

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