2 weeks ago
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In an exciting collaboration, BTS Jin and culinary expert Baek Jong-won are venturing into the traditional liquor industry. Together, they co-founded Yesan Doga, an agricultural corporation. Their goal is to showcase the unique flavors of Jin’s hometown in South Chungcheong Province through innovative beverages.
The product lineup includes ‘IGIN,’ ‘IGIN Sweet Tonic,’ and ‘IGIN Sour Tonic.’ These beverages feature premium distilled liquor and locally sourced fruits like apples, watermelons, and plums, creating a vibrant tasting experience.
This initiative marks Jin’s first personal business endeavor, reflecting his longstanding passion for traditional liquor. His partnership with Baek Jong-won led to the establishment of Genius Lamp, focusing on product development. Meanwhile, Yesan Doga manages distribution. With the guidance of Park NokDam, known as the ‘father of Korean traditional liquor,’ they aim to enhance product quality and global recognition.
Industry insiders commend Jin and Baek’s meticulous preparation and dedication to this venture. They emphasize its potential for global impact. Fans eagerly anticipate the launch, recognizing Jin’s commitment to promoting Korean culture through traditional beverages.
This collaboration transcends typical celebrity branding. It aims to modernize and elevate Korean traditional liquor on the international stage. By sharing their heritage’s flavors, Jin and Baek Jong-won aspire to captivate consumers worldwide and foster a deeper appreciation for Korean culture.
In summary, BTS Jin and Baek Jong-won’s partnership promises to revolutionize the beverage industry. They celebrate Korean tradition with innovative products and global outreach.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
English (US) · 