BTS V’s Latest Announcement Hit With Scathing Criticism

BTS‘s V has come under criticism after his latest announcement.

BTS’s V | @thv/Instagram

Amid the genocide in Gaza, many brands that fall under the BDS (Boycott, Divest, and Sanction) list are being boycotted globally. Recently, Jungkook sparked criticism after being seen with Starbucks, which is on the list.

BTS Jungkook’s Actions In New Photo Hit With Major Criticism

V was recently announced as a new ambassador for Coca-Cola.

While Korean fans praised the collaboration…

Legendary K-Pop Idol’s Newest Collab Sparks Massive Reactions

International fans had more mixed opinions due to Coca-Cola being on the BDS list. Many wanted to educate V, but others criticized the idol for being linked to a boycotted brand, especially due to past actions, but also the fact he was wearing a bracelet in the shoot, seemingly supporting Gaza.

🚨 @BDSmovement endorses the boycott of Coca-Cola to pressure the company to end its complicity in Israel’s illegal occupation, apartheid & genocide in Palestine. #BoycottCoke#Taehyung, please educate yourself, cancel the endorsement & stand with humanity! 💜#SpeakYourselfBTS https://t.co/6FhctpTcIr pic.twitter.com/QrCQL8Hdk4

— nana⁷🪷(rt pinned!) (@lilyoongid2) July 30, 2025

shame on you https://t.co/6e2mTGZUWo pic.twitter.com/kipyJfJTMP

— zay (@LUCKY4WONH33) July 31, 2025

Supporting zio brand but since he’s a man he wont get canceled https://t.co/d4pyHEgwZk

— ‏ً (@jm_cherrieszz) July 31, 2025

He knows very well what’s happening to Palestine rn so for him to sit here and endorse a brand who’s funding Israel is fucking crazy https://t.co/96pavXyR58 pic.twitter.com/W7S2Mr4EKO

— Gia (@gialuvspa) July 31, 2025

V doing the campaign with the “save children in Gaza” bracelet 😭👏🏻 https://t.co/QoEdqMZpbS pic.twitter.com/XSDylCr7RN

— . (@megtheswag) July 31, 2025

Watch how their fans will now try to justify it with everything they’ve got, while all this time they’ve been dragging other idols for their fake activism. https://t.co/oP9W1ou8I0 pic.twitter.com/OIWBm5Oukl

— Ronnie 🦁 (@jnlspopstars) July 31, 2025

Some netizens tried to defend V by explaining that the brand shared that the Korean branch was not linked to the main company, and also posted statements from the brand saying that the company doesn’t support any country.

V has been officially announced as the new brand ambassador for Coca-Cola Korea in the Coke Zero campaign #BestCokeEver
An independent brand by LG H&H, and not a subsidiary of Coca-Cola USA.

The link Clearly shows the Coca‑Cola Company does not support any country, government or… pic.twitter.com/Fo5IpLxOD5

— 𝑾𝒊𝒏𝒕𝒆𝒓 ♱ (@siakthv) July 31, 2025

Yet, other idols have been criticized for “promoting” Coca-Cola, which is why many netizens believe V should be held accountable.

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