BTS V’s Latest Instagram Post Triggers Major Backlash

BTS V‘s latest Instagram post has sparked major backlash from fans amid an ongoing global boycott.

BTS’s V | @thv/Instagram

V was recently announced as the ambassador for Coca-Cola.

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It received a lot of criticism due to the brand being on the BDS boycott list amid the ongoing genocide in Gaza.

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Recently, V shared a post on Instagram with a lot of updates about both him and the members.

While netizens loved the unexpected update, they noticed that V was seemingly endorsing Coca-Cola as he was wearing a hat with the brand’s logo on it.

There was also a video of Jungkook, showing the idol holding a can of Coca-Cola.

Netizens shared anger at the post because it seemed like V was “promoting” Coca-Cola by showing it on two of his posts, especially because of his influence and past examples of brands he showcases becoming “sold out.”

Again stop promoting z!0nist brands.@BTS_twt @bts_bighit #SpeakYourselfBTS #BoycottCoke https://t.co/QoIABizzCw pic.twitter.com/59pfF88tux

— Oliv⁷ 🍉🐋🏴‍☠️ #SpeakYourselfBTS (@N_P_E_A) August 4, 2025

you have got to be kidding me right now @BTS_twt , can you not hear us??? #SpeakYourselfBTS pic.twitter.com/yCVhdKpV05

— maliha⁷ 💙 (@malifloss) August 4, 2025

Are they being ignorant now??@BTS_twt #SpeakYourselfBTS #BoycottCoke #kimtaehyung#jeonjungkook pic.twitter.com/qU9rEhID8F

— Iris~💓 (@iris_slay7) August 4, 2025

Dear #Taehyung #Jungkook @BTS_twt

Pls don't consume or promote Coca Cola or any companies that are financing the genocide in Palestine.

Pls educate yourself and pay heed to @BDSmovement. We love you and want you to stand with humanity💜#BoycottCoke#SpeakYourselfBTS

— ทฝ. ˙ỏ˙ (@mymoonyuu) August 4, 2025

HAHAHAHA well, atp, it becomes obvious that he just doesn't give a fck about what happens to our Palestinian ARMY. It doesn't make sense if our hashtags and tweets don't show on his timeline.#SpeakYourselfBTS #BoycottCoke @BTS_twt https://t.co/ixBLp6tgk7

— sa (@heasvaa) August 4, 2025

stop promoting z!0nist brands!!!!@BTS_twt @bts_bighit #SpeakYourselfBTS #BoycottCoke https://t.co/qDDGY9ZCv4 pic.twitter.com/APqWRPGTQd

— y⁷ 🍉 (@yooncimol) August 4, 2025