The Baeksang Arts Awards shine brightly in the Korean film industry. This prestigious event highlights the Gucci Impact Award for the third consecutive year. In partnership with the renowned luxury brand Gucci, this award aims to advance Korean popular culture and the arts. The theme for this year’s awards, ‘Towards, Sailing,’ reflects the global journey of Korean arts.
This year, the Gucci Impact Award emphasizes ‘Sailing Towards Hope.’ It recognizes films that address social issues from various perspectives. These films deliver inspiring messages for a brighter future. Five remarkable films are nominated:
- ‘Her,’ directed by Lee Sang-cheol
- ‘Love Law of the Big City,’ helmed by Lee Eun-hee
- ‘Reviving Voices,’ created by Park Soo-nam and Park Ma-ui
- ‘Seagulls of the Morning Sea,’ directed by Park Yi-woong
- ‘Jeong-soon,’ brought to life by Jung Ji-hye
These films were selected through a careful judging process. Film jurors evaluated works released or screened in Korea from April 1, 2024, to March 31, 2025. The winner will be announced during the live broadcast of the 61st Baeksang Arts Awards on May 5 at 8 PM in Gangnam, Seoul.
In addition to the award ceremony, a series of cultural events is planned. A ‘Movie Talk’ at Megabox Seongsu will take place on April 26. This event features moderator Kim Shin-rok and includes discussions with the filmmakers and actors behind the nominated films. Furthermore, from May 8 to May 12, the Gucci Cheongdam flagship store will host a ‘Rooftop Cinema.’ This event will showcase five selected Korean films that fit the theme ‘Sailing Towards Hope.’
The 61st Baeksang Arts Awards promises to be a significant celebration of creativity and talent. Live broadcasts will be available on JTBC and digital streaming platforms like Prism and Naver TV. Gucci’s ongoing partnership with the Baeksang Arts Awards highlights the essential role cinema plays in addressing societal issues and promoting cultural exchange. This collaboration not only recognizes excellence in Korean cinema but also fosters a deeper cultural impact.
Awards like the Baeksang Arts Awards greatly enhance the international recognition of the Korean film industry. They celebrate cinematic excellence and inspire filmmakers to tackle important social narratives. The impact of such awards is profound, as they encourage cultural dialogue and appreciation worldwide.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.