NewJeans Rebrands as NJZ: Legal Dispute with Ador Unfolds

In a bold move, the K-pop group NewJeans has rebranded itself as NJZ. This change reflects their evolution and desire for independence. The members—Minji, Hani, Danielle, Hyein, and Haerin—have applied for trademark rights under their new name. They filed the application on February 6, just a day before their public reveal. The trademark includes a logo and covers various categories, from advertising to merchandise sales. Currently, the application is pending review and is filed under their real names.

The name NJZ symbolizes a new chapter for the group. They aim to embrace independent projects while cherishing their time as NewJeans. The members describe this transition as a way to bring excitement during a challenging period. NJZ is set to debut new songs at ComplexCon Hong Kong on February 23.

However, the path forward is complicated by a legal dispute with their management company, Ador. Ador claims that the contract with NewJeans is still valid, despite the group’s announcement of termination. This has led to a lawsuit aimed at confirming the contract’s validity and seeking a temporary injunction against the members. A hearing took place on February 7, where all members attended to express their positions. This highlights the emotional intensity of the situation.

The conflict dates back to late November of the previous year. At that time, NewJeans held an emergency press conference to announce the termination of their contract. Ador contested this move through legal channels. As the legal battle unfolds, fans eagerly await the new direction NJZ will take. They hope for a resolution that allows the group to fully embrace their new identity while navigating the complexities of the entertainment industry.

Key Points:

• New Name: NewJeans is now NJZ, marking a new chapter.
• Trademark Application: Filed under their real names, pending review.
• Legal Dispute: Ador contests the contract termination, leading to a lawsuit.
• Upcoming Performance: NJZ will debut new songs at ComplexCon on February 23.

Fans are excited about NJZ’s future. They look forward to new music and hope the group can resolve their legal issues with Ador. This rebranding could lead to exciting developments in their career.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.