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CJ ENM is a major player in the K-pop industry, driving innovative projects that expand its global reach. Shin Hyung-kwan, the head of CJ ENM’s music content division, is launching a new band project. This initiative aims to diversify the survival genre while captivating audiences worldwide.
Adding to the excitement, CJ ENM is introducing the Japan-Korea hip-hop project titled "Unpretty Rapstar: HIPPOP PRINCESS." This collaboration involves the production teams from the popular shows "Unpretty Rapstar" and "Street Woman Fighter." Shin describes this project as a "rap version of IZONE." Recruitment announcements will begin next week, stirring anticipation among aspiring artists and fans alike.
To enhance fan experiences, CJ ENM is leveraging major platforms like KCON and the MAMA AWARDS. KCON is renowned as the largest K-pop fan and artist festival. Additionally, the MAMA AWARDS serve as a prestigious global K-pop awards ceremony. These efforts aim to foster a deeper connection between K-pop artists and their fans, ensuring that K-pop culture thrives globally.
Moreover, the digital platform Mnet Plus has experienced remarkable growth. It has reached 27 million subscribers and 7 million monthly active users within just three years. Kim Ji-won, the head of Mnet Plus, emphasizes that the platform attracts fans from over 200 countries. Their goal is to transform Mnet Plus into a content-centric global K-pop fandom service that prioritizes interaction and engagement.
Shin reflects on the importance of creating a joyful world united through music. He highlights the growth of the K-pop generation over the past 30 years and the global presence of K-pop fans. As CJ ENM looks to the future, expectations are high for Mnet Plus to develop into a new K-pop fandom platform. This platform will actively engage global customers, strengthening the community around this dynamic genre.
With these exciting developments, CJ ENM is not just keeping pace with the global music scene but is poised to lead it. The company is creating new opportunities for artists and fans alike in the ever-evolving world of K-pop.
Key Highlights:
- Innovative Projects: New band project and hip-hop collaboration.
- Fan Engagement: Leveraging KCON and MAMA AWARDS.
- Mnet Plus Growth: 27 million subscribers and global reach.
CJ ENM continues to reshape the Korean music industry, enhancing the global music market and online music streaming experiences. With a focus on fan engagement and community building, CJ ENM is set to lead the global music scene, offering new opportunities for artists and fans alike.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
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