3 weeks ago
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In April 2025, BLACKPINK’s Jennie has emerged as the leader in brand reputation rankings among girl group members. IVE’s Jang Wonyoung follows closely in second place, while aespa’s Karina ranks third. This analysis, conducted by the Korean Corporate Reputation Research Institute, spanned from March 20 to April 20, 2025. It utilized an impressive 98,841,515 data points from 725 girl group members. The research evaluated participation, media presence, communication, and community engagement to derive complete brand reputation scores.
However, the overall data reflects a concerning trend. The total brand data for girl group members has declined by 15.31% since March 2025. This indicates a downturn in consumer engagement and interest. Specifically, Jennie’s brand reputation score has dropped to 6,639,054, marking a 24.48% decrease from the previous month. Jang Wonyoung’s score follows at 6,092,129, down 44.77%, and Karina’s at 5,754,221, which is a 16.53% decline.
Other prominent figures in this month’s rankings include BLACKPINK’s Rosé in fourth place and IVE’s An Yujin in fifth. The analysis also noted significant drops in brand consumption (21.08%), brand issues (13.47%), brand communication (19.53%), and brand spread (9.60%). This highlights a pressing need for strategies to boost consumer engagement and brand visibility.
Despite the overall downturn, Jennie’s brand continues to resonate positively with fans. She boasts an impressive 92.59% positive sentiment ratio. Keywords associated with her brand include "hot," "bold," and "challenge," reflecting her strong public appeal.
The report also provides insight into the top 30 girl group members based on brand reputation. It features a diverse array of artists from BLACKPINK, IVE, aespa, and more. As these trends unfold, the K-pop industry faces an urgent call to innovate and reinvigorate marketing strategies. This is essential to rekindle consumer interest and loyalty.
To improve brand perception, artists should consider engaging their audiences through social media and personalized interactions. This approach can enhance brand loyalty and visibility in a competitive market. As the K-pop landscape evolves, understanding brand reputation becomes crucial for success. Artists should focus on enhancing their digital presence and connecting with fans to foster loyalty. By integrating engaging content and leveraging social media, they can boost their brand reputation and consumer interest.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
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