Dispute Over Exclusive Contract Between NewJeans and ADOR: The Truth and Controversy at the Center

The announcement of NewJeans’ departure from ADOR has caused a significant stir in the industry, now entering its fifth day. However, the situation remains shrouded in mystery. NewJeans announced the termination of their relationship with ADOR on the 29th of last month, while ADOR countered that a simple breakdown of trust was insufficient reason for contract termination.

On the 28th of last month, NewJeans members held an emergency press conference, claiming that ADOR violated their exclusive contract obligations and declared the termination of the contract. They clarified that due to the fault of HYBE and ADOR, there would be no lawsuits or penalties. In response, ADOR expressed regret, stating, “It is regrettable that a press conference was held without a reply to the content certification.”

In this context, NewJeans stated, “We will break free from ADOR and continue our activities freely,” and their scheduled activities and advertisements are proceeding as planned. Meanwhile, the Korea Management Federation expressed concern over NewJeans’ claims, stating they could disrupt the order of the music industry. They emphasized, “Contract termination should be approached cautiously and discussed under the premise of maintenance and supplementation.”

Cultural critic Kim GapSu criticized NewJeans’ actions, comparing them to a “similar situation to Fifty Fifty.” He questioned the legal binding power of the demands made at the press conference and evaluated that the press conference was aimed at swaying public opinion. On the other hand, attorney No JongEon from a law firm assessed NewJeans’ actions as very strategic, explaining that according to Supreme Court precedents, an exclusive contract can be terminated when the trust relationship is broken.

Adding to the complexity of the dispute are various interpretations involving the conflict between ADOR and HYBE and the SNS activities of former representative Min HeeJin. Min HeeJin is said to have indirectly supported NewJeans by posting the cover photo of ‘Free as a Bird’ on her SNS.

The intricate dispute between NewJeans and ADOR continues to capture the attention of the entertainment industry and the public, with many closely watching how the situation unfolds. There is considerable interest in the future direction of NewJeans’ activities and the outcomes of their choices.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.