Exploring Friendship and Rivalry in ‘Soju War’ Amidst the IMF Crisis

The highly anticipated film ‘Soju War’ features acclaimed actors Yoo Hae-jin and Lee Je-hoon in a captivating bromance. Set against the backdrop of the 1997 IMF crisis, the story explores themes of friendship and corporate rivalry. Soju, a beloved Korean beverage, serves as a cultural touchstone throughout the film.

On April 24, 2025, ‘Soju War’ held its production report conference at Megabox COEX in Gangnam, Seoul. The main cast, including Yoo Hae-jin, Lee Je-hoon, Son Hyun-joo, and Choi Young-joon, attended the event. The atmosphere was vibrant as the actors shared their excitement about the project and their characters.

At the heart of the plot is Pyo Jong-rok, played by Yoo Hae-jin. He is a conventional office worker with strong convictions. He is unafraid to voice his opinions. In contrast, Lee Je-hoon portrays Choi In-beom, a character driven by materialism and results. Their initial clash sets the stage for a complex relationship as they navigate the challenges of the financial crisis.

As the story unfolds, the characters find common ground through their shared experiences with soju. This gradually fosters a deep bond between them. Their unexpected friendship highlights the film’s central themes and resonates with audiences. It reflects values of understanding and camaraderie during tough times.

During the press event, Yoo Hae-jin expressed his affection for the script. He appreciates the depth of his character. He hopes ‘Soju War’ will encourage viewers to enjoy soju’s nuances. Lee Je-hoon echoed this sentiment, emphasizing the film’s themes’ relevance to modern society. He also shared his enthusiasm for working with Yoo Hae-jin, a veteran in the industry.

The supporting cast includes Son Hyun-joo as the chairman facing bankruptcy and Choi Young-joon as a lawyer. They add complexity to the narrative. However, the production faced challenges. The director was reportedly dismissed, leading to a legal dispute. Despite these setbacks, the cast remained optimistic, showcasing their resilience at the press conference.

‘Soju War’ is scheduled for release on June 3, 2025. It promises a heartfelt exploration of friendship, conflict, and the spirit of South Korea through its cherished beverage. As audiences await its debut, the film is set to stir conversations about cultural identity, personal values, and the power of connection in our modern world.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.