Friday, December 13, 2024
PUMA celebrates the debut of Netflix award winning series Squid Game, through a collaboration featuring apparel, footwear, and accessories, just in time for the show’s second season.
PUMA brings Squid Game’s infamous uniforms to life by remaking the T7 tracksuit, which will be worn by the contestants in season two. Inspired by scenes, characters, and moments from the world of Squid Game, the collaboration also includes limited-edition versions of the Suede and Easy Rider sneakers that are packed with hidden easter eggs, and inspired by Netflix’s most-watched series.
The iconic T7 Track Jacket (SGD129) and T7 Track Pants (SGD109)are remade with a custom staircase-inspired pattern containing hidden PUMA logos. Referencing the teal-green uniforms worn by the contestants of the secret and deadly contest, the tracksuits’ velour makeup is complimented by custom hangtags and co-branded chest labels.
The same allover-print carries over onto a matching backpack (SGD149) and cap (SGD75) that both feature a depiction of Young-hee, the eerie Squid Game doll. Hoodies with distressed finishing and graphic T-Shirts (SGD59) call out Squid Game lore and games from the first and second seasons.
The collaboration’s footwear offerings include the Easy Rider (SGD169) which is inspired by one of Squid Game’s most viral moments; the lethal game of ‘red light, green light.’ When scratched off, green panels reveal red underneath. A hologram on the shoe’s heel turns from red to green, while a Young-hee doll hangtag finishes off the collaborative sneaker. The Squid Game (SGD169) borrows its theme from the show’s sinister stair room, by way of bright color hits and zig-zag overlays.
The PUMA x Netflix Squid Game collection is available coinciding with the launch of Squid Game Season Two on December 12, 2024, from PUMA 313@somerset, ION, VivoCity, United Square, Bugis+, OG People’s Park and selected Limited Edt stores (Marina Bay Sands, 313@somerset, UnderGround at VivoCity) and FootLocker at Orchard Gateway.
To celebrate the launch of this collection, PUMA will be running the following in-store promotions:
- Receive a free Squid Game plush keychain with a min. spend of $150 on the PUMA x Netflix Squid Game collection. (Limited to one design per transaction, while stocks last. T&Cs apply.)
- Participating stores: PUMA 313@somerset, ION, VivoCity, United Square, Bugis+, OG People’s Park, selected Limited Edt stores (Marina Bay Sands, 313@somerset, UnderGround at VivoCity) and FootLocker (Orchard Gateway)
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