G-Dragon: Leading Personal Brand in K-pop 2025 Analysis

In April 2025, G-Dragon from BIGBANG emerged as the top figure in personal brand reputation among boy group members. This ranking comes from a study by the Korea Corporate Reputation Research Institute. The analysis examined over 76 million data points collected between March 19 and April 19, 2025. Key indices included participation, media exposure, communication, and community engagement.

The findings show a slight decline in the overall brand reputation index, which fell by 0.65% compared to the previous month. This change reflects the evolving landscape of consumer behavior and online habits that influence brand consumption. The brand reputation index is crucial as it captures both positive and negative evaluations, media interest, and consumer engagement.

Among the top 30 boy group members, G-Dragon is joined by notable artists like Cha Eun-woo from ASTRO, Jimin and Jungkook from BTS, and members from Wanna One and EXO. Despite a 16.51% decline in brand consumption and a 15.96% drop in brand issues, G-Dragon saw a 6.35% increase in brand communication and an 8.07% rise in brand spread. These mixed metrics highlight how G-Dragon continues to resonate with fans despite challenges.

Keyword and sentiment analysis revealed that high-ranking keywords associated with G-Dragon include "Good Morning G-Dragon," "Space Broadcast," and "KAIST Professor." These contributed to a remarkable positive sentiment ratio of 93.61%. This indicates that G-Dragon’s presence remains strong, with fans actively engaging and expressing favorable sentiments.

Koo Chang-hwan, the director of the Korea Corporate Reputation Research Institute, commented on the analysis. He noted significant changes in brand metrics and G-Dragon’s overall performance. As K-pop continues to evolve, personal branding dynamics will play a crucial role in shaping artists’ careers. G-Dragon’s enduring influence and loyal fan base are evident in this analysis.

Implications for the K-pop Industry

• This analysis showcases the importance of personal branding in K-pop.
• Social media significantly impacts how fans engage with artists.
• Trends in fan engagement strategies are essential for future success.

In conclusion, G-Dragon’s continued prominence in brand reputation demonstrates his lasting impact on the K-pop industry. His ability to adapt and connect with fans will be vital for his ongoing success. The future of K-pop branding will likely depend on artists like G-Dragon who understand personal branding and fan engagement.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.