G-Dragon’s New Ad Becomes YouTube’s “Most Hated” With Scalding Reviews

6 days ago 13

But did it work?

11 minutes ago

A South Korean AI “superapp” called wrtn (pronounced “written”) is now YouTube‘s worst advertiser, according to netizens, thanks to their new campaign featuring BIGBANG‘s G-Dragon.

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In the ads, G-Dragon repeats, “This is an ad, this is an AI ad.” He is unapologetically himself, quirky as K-Pop fans know him to be. Without explaining much about what wrtn does, the ad cuts after 15 seconds.

Even the extended 30-second version doesn’t add a lot—as most of the extra time shows G-Dragon moving the camera around, reminiscent of a video call.

This is an AI ad. An ad. It’s an ad. It’s— It’s an advertisement for an AI. A, I. The name is… Not Louie, not Lee, but Wri-tten. I’m shooting this on my own because everyone else is busy. But this is an ad! Wrtn.

— G-Dragon

Another version of the ad, also in 15 and 30 second takes, also shows G-Dragon repeating the name of the superapp.

I only use this one. I like it. Wr-i. Written. To make that easier… What word starts with the sound wri-? Wrtn, wrtn, wrtn, wrtn, AI wrtn. Really.

— G-Dragon

These ads, live since June 16, 2025, have since garnered some scalding reviews from YouTube platform users. Some shared confusion at what service the ad was promoting, while others more bluntly criticized G-Dragon’s behavior in the ad.

“I’m glad I’m not the only one who found this ad so weird.”
“It’s such a strange ad—it just makes you feel off. I really don’t get what it’s trying to say.”
“He sounds completely drunk…”
“OK, it’s a wrtn ad, but like… So what? I seriously hate it.”
“I really, really hate it.”
“I’m a fan of G-Dragon but I hate this ad, LOL.”
“What even is this ad? An ‘AI ad’… Ok, but what are we supposed to do with that?”
“I was so annoyed by this, and now I know I’m not the only one LOL. It’s one of those ads that just makes you go, ‘What’s the point?'”
“For real, it keeps popping up on YouTube and it’s so annoying, I can’t stand it. Makes me wonder if he’s drunk or something. The ad is just terrible.”
“It’s honestly so bad. Feels like it’s not even G-Dragon, just some AI version of him.”

But numbers don’t lie. Despite being dubbed the most hated ad on YouTube, wrtn app—which did not rank in the Top 100 apps in 2024—now sits at #39 for the Apple App Store and #21 for Android’s Google Play Store.

So, one thing is clear: G-Dragon’s ads worked, annoying or not.