HYBE and LAFC Team Up for Major K-Pop Sports Collaboration

A Groundbreaking K-Pop Sports Collaboration

HYBE has announced its first-ever partnership with a US Major League Soccer (MLS) team, Los Angeles FC (LAFC), creating a landmark K-pop sports collaboration. The entertainment powerhouse is set to sponsor a unique Korean culture festival at BMO Stadium during LAFC’s first home game of the ‘Audi 2025 MLS Cup Playoffs’ on October 29, 2025. This event aims to merge the vibrant world of K-pop with the excitement of professional soccer, offering a new experience for fans of both.

Uniting Fans Through Music and Sports

The HYBE LAFC partnership is built on a shared vision of uniting people across cultural and linguistic divides. By integrating K-culture into a major sporting event, both organizations hope to create a memorable spectacle. Larry Freedman, Co-President of LAFC, expressed excitement about the collaboration, highlighting the powerful connection between Los Angeles and Korean culture. Similarly, HYBE America Chairman & CEO Isaaclee emphasized the goal of connecting with fans through diverse experiences. This initiative follows a growing trend of K-pop artists engaging with major American sports leagues, creating unique fan experiences.

Details of the MLS K-pop Event

The Korean culture festival promises a multi-sensory experience for attendees at BMO Stadium. The event is designed to introduce the global appeal of K-culture to a broader audience of local sports enthusiasts. This HYBE LAFC partnership will transform the game day atmosphere into a celebration of music, food, and technology, further strengthening the bond between the city and its vibrant Korean community.

An Immersive Cultural Experience

Fans attending the match on October 29, 2025, can look forward to a dynamic lineup of activities. Throughout the game, music from top HYBE artists, including global superstars BTS, SEVENTEEN, TOMORROW X TOGETHER, and ENHYPEN, will be played in the stadium. The event will also feature a spectacular light show synchronized to the music of artists like BTS j-hope and the newly formed global girl group KATSEYE. To enhance fan engagement, attendees will receive light-up wristbands that sync with the show. Additionally, the festival will offer fusion Korean food inspired by the rich culinary landscape of LA’s Koreatown, providing an authentic taste of Korea. This K-pop sports collaboration is a strategic move for HYBE to expand its influence. HYBE Chairman Bang Sihyuk noted that this partnership is a key step in strengthening the company’s presence in the Americas, a critical growth market. For more information on similar events, you can visit LAFC’s official news page.

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