HYBE will be establishing a subsidiary in India in the second half of 2025!
On June 30, HYBE announced its plans to establish an Indian subsidiary, stating, “We are currently conducting local market research and handling the practicalities of setting up the corporation, with the goal of launching around September or October.”
The decision to establish an Indian subsidiary was driven by Chairman Bang Si Hyuk’s determination to export the K-pop methodology to the massive Indian market of 1.4 billion people. Chairman Bang Si Hyuk is personally overseeing the “Multi-home, Multi-genre” strategy. This strategy aims to secure a leading position in local music markets by reflecting local cultures and characteristics.
His strategy has already begun to show results in mainstream music markets that HYBE entered prior to India. The most notable achievements have been seen in the United States. HYBE America’s girl group KATSEYE has achieved remarkable success by making it onto the Billboard Hot 100 less than a year after their debut.
HYBE Latin America, which was established in the second half of 2023 to secure a foothold in South America, is also seeing its business operations gain momentum. In South America, HYBE is carrying out two major artist discovery projects. The band audition program “Pase a la Fama,” which is being broadcast in partnership with Mexico’s largest broadcaster Telemundo, is enjoying great popularity locally. In addition to this, a separate audition is being prepared to select members for a new Latin boy group. Both audition programs include a training process for participants that features mentorship, marking the first attempt to apply the K-pop methodology to the Latin music genre.
A representative of HYBE remarked, “The strategy of establishing footholds in major global music markets and applying this methodology is already producing results. It is predicted that if this trend continues, the landscape of the global music industry—currently dominated by the so-called global ‘Big Three’ businesses—will undergo a significant transformation.”
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