HYBE Collaborates with National Museums to Promote K-Culture

Significant Collaboration Announcement

On October 3, 2025, HYBE signed a Memorandum of Understanding (MOU) with the National Museum of Korea and the National Museum Cultural Foundation. This collaboration aims to enhance the global presence of Korean cultural heritage and K-culture through innovative product development and promotional strategies.

Details of the MOU

The MOU outlines several key plans for collaboration, including the development and commercialization of products that blend the National Museum’s ‘MU:DS’ with HYBE’s popular music group artist IP design elements. Moreover, both organizations aim to leverage HYBE’s extensive global distribution network for the overseas market entry of ‘MU:DS’.

In addition to product development, the partnership will focus on promotional collaboration to disseminate the National Museum’s collections and content. This initiative aims to bridge the gap between traditional Korean artifacts and modern cultural expressions, aligning with the growing interest in K-culture worldwide.

Previous Successful Collaboration

This is not the first collaboration between HYBE and the National Museum. In 2024, they successfully partnered to create official merchandise for the ‘Dalmajung’ series, which featured designs inspired by six national treasures, showcasing the rich history and culture of Korea.

Key Individuals Involved

The signing ceremony was attended by notable figures including Bang Si-hyuk, Chairman of HYBE; Yoo Hong-jun, Director of the National Museum of Korea; and Jeong Yong-seok, President of the National Museum Cultural Foundation. Their involvement underscores the commitment of these organizations to promoting Korean heritage and advancing K-culture on a global scale.

Looking Ahead

This strategic partnership is poised to significantly enhance the value and appreciation of Korean artifacts and cultural expressions. As HYBE continues to lead in the K-pop industry, initiatives like this highlight the importance of cultural heritage in shaping modern identities.

For more information on K-culture, visit the [National Museum of Korea](https://www.museum.go.kr) and explore related content on Kpopmap.

This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.