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HYBE has exciting news for the music industry. They are launching a new boy idol group in Latin America, led by the renowned director Kenny Ortega. Ortega is famous for his monumental events like the Super Bowl and the Academy Awards. He brings valuable experience from the documentary ‘Michael Jackson’s This Is It.’
The choreography for this new group will be led by Charm La’Donna. She is a celebrated choreographer known for working with stars like Kendrick Lamar, Bruno Mars, Selena Gomez, and Beyoncé. Vocal training will be expertly managed by Robert Stevenson, who has worked with Justin Timberlake, Rihanna, and SZA. This combination of talent ensures that the group will receive top-notch training and creative direction.
Creative leadership will be in the capable hands of Jaime Escallon and Lucas Jaramillo. Both are seasoned creators from Colombia, serving as co-format creators and executive producers. They will guide the overall creative direction of the series. Their goal is to blend HYBE’s systematic K-pop training with the rich cultural and artistic sensibilities of Latin America. This unique approach aims to develop a global artist model that connects with various viewers.
HYBE Latin America CEO, Jang Kyung-hyun, emphasizes the project’s commitment to discovering and nurturing Latin talent. The goal is to amplify Latin voices on the global stage. This initiative enhances the representation of Latin artists and seeks to redefine entertainment in a way that reflects contemporary cultural dynamics.
In collaboration with Telemundo, HYBE will launch a band audition program titled ‘Pase a la Fama.’ This program aims to discover emerging bands across Mexico. Set to premiere on June 8, it will serve as a platform for aspiring artists to showcase their talents and potentially join the new idol group.
The mentorship team for this ambitious project includes distinguished figures like Paul Becker, Robert Stevenson, Kenny Ortega, Natalie Iglesias, and Charm La’Donna. They bring a wealth of knowledge and expertise to guide the next generation of Latin artists. With their collective efforts, this initiative promises not just to entertain but also to inspire and empower young talents across the region.
As HYBE continues to push boundaries in the entertainment industry, this project marks a significant step toward globalizing the music scene. It offers fans a fresh and vibrant experience while celebrating the rich diversity of Latin American culture. The selection process for the boy idol group will focus on talent and creativity, with the debut expected later this year. This project is set to reshape the Latin American music industry.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
English (US) · 