HYBE’s Internal Report Comparing LE SSERAFIM To BLACKPINK And TWICE Draws Ridicule

It deemed the group capable of coming out on the top.

As the National Assembly audit of HYBE continues, more internal documents from the company have been made public.

| hybe.co.kr

Some of these documents have invited widespread rebuke for HYBE, as they revealed the company’s plan to allegedly abandon NewJeans and various insults about other companies’ idols.

One of these recently revealed reports also included an assessment of LE SSERAFIM’s performance, comparing it to third-generation powerhouses like BLACKPINK and TWICE.

| theqoo

“Above all, since [LE SSERAFIM] has earned considerable trust in their performances as a team, we can now increase the scale of their tours and have them compete with boy groups. [BLACKPINK] conquered Coachella and interacted with many overseas celebrities but there was the issue with not operating the team effectively. [TWICE] has solidified their teamwork and is holding stadium concerts, but in terms of attracting attention, they’re lacking. If LE SSERAFIM combines the strengths of the two, it would be possible for them to fill the gap left behind by major girl groups.”

— HYBE Document

This report has invited immense ridicule from netizens, who assumed that the remarks reflected HYBE’s reasoning behind sending LE SSERAFIM to Coachella, a performance that brought the group intense criticism. A netizen re-posted the document on Theqoo, accompanied by a video of LE SSERAFIM’s Coachella performance, and it soon went viral as more netizens started criticizing HYBE’s assessment of the group.

| theqoo

• “This is really f*cking hilarious.”
• “LOL.”
• “Are they joking? LOL, this is f*cking ridiculous.”
• “Combine what with what…”

| theqoo

• Considerable trust in their performances as a team?’ Were they trying to be funny from the very first sentence?”
• “LE SSERAFIM doesn’t even have the visuals. How can they combine anything?”

| theqoo

• “The remark about combining with BLACKPINK was really out of touch.”
• “I was so embarrassed I couldn’t watch till the end.”
• “Excuse me…?”

Meanwhile, HYBE previously got in trouble after its internal report was revealed to contain explicit remarks about underage idols. Read more about it here.