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HYBE is making waves with its strategic entry into the Indian market. The company plans to establish a local subsidiary by September to October 2023. This move highlights India’s potential as a key hub in HYBE’s ‘multi-home, multi-genre’ strategy. This approach aims to create a diverse and inclusive global music landscape.
Under Chairman Bang Si-hyuk’s leadership, HYBE focuses on developing creative assets that resonate with local cultures. They emphasize cultural integration in the evolution of K-pop. One of the main goals of this expansion is to honor India’s rich musical heritage. HYBE aims to blend K-pop systems with local traditions to create a new model that appeals to Indian audiences.
This innovative approach respects local customs while innovating within the music industry. The goal is to create a synergy that could redefine popular music in the region. HYBE’s global strategy has already succeeded in major markets like the United States, Japan, and Latin America. In these regions, it has expanded its influence through multinational artists and various audition programs.
The acquisition of Ithaca Holdings in 2021 marked a significant milestone for HYBE. This led to the launch of ‘HYBE America,’ which features prominent artists like Justin Bieber and Ariana Grande. Further solidifying its presence in North America, HYBE acquired QC Media in 2022. This acquisition made a notable impact on the regional music landscape.
Part of this ambitious initiative includes the formation of the global girl group KATSEYE. Created under Bang Si-hyuk’s direct supervision, KATSEYE is part of HYBE America’s efforts. The group has already attracted attention and built a fan base, showcasing HYBE’s ability to produce internationally appealing music. Additionally, HYBE Latin America has gained popularity through a band audition program in collaboration with Telemundo. They are currently preparing for auditions for a Latin boy group.
In Japan, HYBE’s boy group &TEAM has achieved remarkable success. All their albums have been certified by the Japan Record Association. Another new group, aoen, debuted at number one on the Oricon chart. This demonstrates the effectiveness of HYBE’s strategies in different cultural contexts.
As HYBE sets its sights on India, anticipation is growing. Experts believe this move could catalyze the next phase of growth in K-pop. It could open doors to new collaborations, cultural exchanges, and musical innovations. With its commitment to embracing India’s unique musical landscape while introducing K-pop elements, HYBE is poised to make a lasting impact on the Indian music industry and beyond.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
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