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The popular K-pop girl group ILLIT is set for a major transformation with their upcoming first single album. On October 27, 2025, their agency, BELIFT LAB, officially unveiled the promotion schedule for the highly anticipated ILLIT comeback, titled ‘NOT CUTE ANYMORE’, signaling a bold new direction for the group and teasing upcoming concept photo releases.
A New Era: ‘NOT CUTE ANYMORE’ Concept
The title of the new album, ‘NOT CUTE ANYMORE’, directly conveys the core message of this comeback. ILLIT aims to move beyond their previously established ‘cute’ image, showcasing a more mature and multi-faceted identity. According to BELIFT LAB, the concept explores the idea that an individual’s complexity cannot be defined by a single word, promising a deeper and more artistic expression from the members for this new album.
Full ILLIT Comeback Promotion Schedule Unveiled
Fans can now mark their calendars as the detailed schedule maps out a month of exciting content leading up to the new album’s release. The rollout is packed with teasers, photos, and a special fan event to build anticipation.
Kicking Off with New Music and Fan Events
The promotional activities will begin on November 3, 2025, with the release of a track motion video that will reveal the album’s official tracklist. Shortly after, ILLIT will connect with their fanbase by holding the ‘2025 ILLIT GLITTER DAY IN SEOUL ENCORE’ fan event on November 8 and 9, 2025, offering a special experience for their supporters.
Unveiling the New Concept Photo Series
A key highlight for fans will be the release of the new concept photo collections. The ‘NOT CUTE’ version concept photos are scheduled to drop on November 10, 2025, followed by the ‘NOT MY NAME’ version on November 12, 2025. These photos are expected to provide the first visual glimpse into ILLIT’s evolved aesthetic and are a crucial part of the ILLIT comeback promotion.
Building Anticipation for the Title Track
As the comeback date approaches, the excitement will build with more visual teasers. A moving poster for the title track’s music video will be released on November 17, 2025. This will be followed by two official music video teasers, set for release on November 21 and November 23, 2025, respectively, giving fans a preview of the song and choreography.
What to Expect from ILLIT’s New Album
This comeback marks a pivotal moment in ILLIT’s career. By consciously shedding their ‘cute’ label, the K-pop girl group is poised to demonstrate significant artistic growth. The structured promotional rollout for the new album, managed by BELIFT LAB, ensures that anticipation will remain high. Fans are eagerly awaiting to see how this new, mature concept will be translated into their music and performances, making the ‘NOT CUTE ANYMORE’ era one of the most watched comebacks of the season.
This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.
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