“iShopping” Unveils First Look at Lead Cast Yum Jung Ah, Won Jin Ah, Dex and Choi Young Jun

ENA’s upcoming Monday-Tuesday drama, iShopping, is set to premiere on July 21, promising a thrilling spectacle.

The series will tell a harrowing tale of survival and revenge, focusing on children who were abandoned by their adoptive parents and barely escaped death.

Yum Jung Ah is set to deliver one of her boldest transformations yet as she takes on the role of Kim Se-hee, a seemingly benevolent hospital president and philanthropist who harbors a terrifying secret.

Outwardly, Kim Se-hee is a celebrated figure in the medical field and head of a prominent charity foundation. But beneath her polished image lies the cold mastermind of an illegal adoption ring. Driven by a twisted belief that “only superior genes deserve to survive,” she runs the shocking underground operation known as Eye Shopping—a business that plays with lives under the guise of selective perfection.

Won Jin Ah stars as Kim Ah-hyun, a character who, after being “refunded” from her adoption, dramatically survives. Kim Ah-hyun becomes the unyielding leader and emotional anchor for the other surviving children. Her journey will be a desperate fight for survival and revenge, ultimately leading her to an unforeseen truth. With her sharp judgment and powerful survival instincts, Kim Ah-hyun is quick to assess dangerous situations and take charge, promising a compelling and deeply emotional portrayal of a true survivor.

Next, Choi Young Jun portrays the emotionally charged role of Woo Tae-sik, a longtime henchman of an illegal adoption ring who makes a dramatic turn after confronting the horrific truth behind the organization he once served.

Haunted by guilt and desperate to make amends, Tae-sik begins secretly rescuing the “refunded” children—those cast aside by their adoptive families. Though he remains in the shadows, he becomes their quiet protector, risking his life to teach them how to survive in a world that abandoned them.

Lastly, Kim Jin Young (Dex) takes on the role of Jeong-hyeon, a cold, emotionally detached human weapon raised by Yum Jung Ah (played by Kim Se-hee), the head of an underground illegal adoption ring. Jeong-hyeon is a character shaped by violence and control, trained to follow orders without question, and capable of eliminating targets with chilling precision. This role marks a dramatic transformation for Dex, showcasing a darker, more emotionally complex side that is expected to captivate audiences.

iShopping premieres on July 21 on ENA.