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IVE has set another astonishing record ahead of their comeback in January next year. On December 2, Starship Entertainment announced that the music video for IVE’s ‘After LIKE’ has surpassed 300 million views on YouTube.
‘After LIKE,’ released on August 22, 2022, is one of IVE’s representative hit songs, blending various genres such as EDM, pop, and house. Immediately after its release, the song achieved a ‘perfect all-kill’ by topping major music charts like Melon, Genie, and Bugs, and left a significant mark by winning 14 music show trophies. Furthermore, it proved its global popularity by reaching the 20th spot on the U.S. Billboard Global 200 chart and remaining on the Global (excluding the U.S.) chart for 25 consecutive weeks.
The music video for this song was loved by fans worldwide for its unique visuals and concept, directed by No SangYoon and Pasikom. IVE captivated attention with styling that utilized each member’s signature color and diverse visuals.
In particular, the lyrics of ‘After LIKE’ also garnered attention for containing the bold message of Generation Z. The line “Do you know what my strength is? It’s being honest” sparked numerous parodies and challenges across various broadcasts and social media, leading the trend. International media, including Billboard, evaluated that these lyrics contributed to building IVE’s confident identity and fandom.
Having successfully completed 37 world tour shows in 28 cities across 19 countries this year, IVE is scheduled to make a comeback in January next year, further heightening fans’ expectations. There is growing interest and anticipation for IVE’s upcoming musical journey.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
English (US) · 