IVE’s New Music Video Hit With Major Backlash

IVE‘s latest music video has come under intense criticism aimed at the company.

The members of IVE | @ivestarship/Instagram

During one of their shows in October, IVE shared an unreleased English song called “Supernova Love.”

IVE (unreleased) ENGLISH SONG “Supernova Love” pic.twitter.com/HuESkV7VAD

— َ (@wickyjang) September 4, 2024

Netizens were surprised to see that IVE planned to release the song, and it was a collaboration with famous artist David Guetta.

On November 8, the music video was released.

When the video was released, netizens criticized Starship Entertainment.

The video was tweeted by the official account, and netizens hit back at the lack of promotion for the song, the fact they thought the music video looked cheap, and much more.

ANOTHER INTERNAL REPORT LEAK:

‘IVE’s company is small and incompetent’ https://t.co/qRA9gF6kfp pic.twitter.com/3CieEyRggQ

— َ (@wickyjang) November 8, 2024

I didn't even know there's an MV until i opened YouTube?! Starshit never fails to disappoint us https://t.co/mxNrKj4Sbh

— cheez (@cheezkim_) November 8, 2024

This company is beyond stupid you could've posted a teaser to build hype atleast god someone get my girls out of that company real quick

IVE SUPERNOVA LOVE #IVExDavidGuetta #SupernovaLove https://t.co/zwT2cRVvq7 pic.twitter.com/7lPntFLN6T

— Jia˚ʚ♡ɞ˚ ~ˢᵘᵖᵉʳⁿᵒᵛᵃ ˡᵒᵛᵉ~ (@_fairywon_) November 8, 2024

Intl dives can never win while starshit moving like a fart pic.twitter.com/7y7KWZwAng https://t.co/njqvNBTwrZ

— 🗝️ (@_yujinpup) November 8, 2024

Netizens on Reddit also shared their discontent with Starship Entertainment. Along with lack of promotion and poor budget, fans shared how they had shortened the song as the original is over three minutes, seemingly fitting into the trend of short songs that is becoming popular in K-Pop.

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Fans believe that for all the success IVE has achieved, they deserve better.