IVE Unveils Trailer for ‘IVE SECRET’ Featuring ‘Evil Cupid’ Concept

IVE’s New Concept Revealed

On August 15, 2025, popular K-pop group IVE released the trailer for their highly anticipated mini album, “IVE SECRET”. The trailer showcases a bold new concept called “Evil Cupid”, which significantly contrasts with the group’s previous bright and cheerful image.

Director OUI’s Insight

Director OUI, known for his creative vision, took to social media on August 14, 2025, to respond to fans regarding the trailer’s concept. He emphasized that the unique portrayal of IVE as six different cupids, each harboring their own secrets, is central to the upcoming album’s theme. OUI clarified that the symbolic elements shown, including the burning of a paper crane, were meant to express the “evil cupid” concept, representing how love can be obstructed. He noted that the paper crane, traditionally associated with peace in Japan, was used deliberately to highlight the theme, despite its controversial implications.

Release Information

Fans eagerly await the release of “IVE SECRET”, which is set for August 25, 2025. The title track, “XOXZ”, is expected to showcase the group’s evolution while maintaining their signature sound. IVE’s transition into this darker, more complex theme has sparked considerable interest among fans and industry insiders alike.

Fan Reactions

Social media platforms have been buzzing with reactions from fans since the trailer’s release. Many have expressed excitement over the new concept and are eager to see how the group will interpret the “Evil Cupid” theme through their music and performances. The unique artistic direction has led to discussions about the potential implications and meanings behind the visuals presented in the trailer.

As IVE gears up for the release of “IVE SECRET”, the anticipation continues to grow. With their innovative approach and the intriguing concept of “Evil Cupid”, IVE is poised to captivate audiences and solidify their place in the K-pop industry.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.