January Boy Group Member Brand Reputation Rankings Announced

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The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 745 boy group members, using big data collected from December 18, 2024 to January 18, 2025.

ASTRO’s Cha Eun Woo topped this month’s list with a brand reputation index of 6,101,873, marking a 14.36 percent rise in his score since December. High-ranking phrases in his keyword analysis included “face genius,” “Rented in Finland,” and “look in his eye,” while his highest-ranking related terms included “powerful,” “handsome,” and “advertise.” Cha Eun Woo’s positivity-negativity analysis also revealed a score of 92.04 percent positive reactions.

BIGBANG’s G-Dragon took second place for January with a brand reputation index of 4,987,489, while BTS’s Jin held onto his spot at third with a brand reputation index of 3,572,639.

BTS’s Jungkook rose to fourth place with a brand reputation index of 3,317,509, marking a 41.20 percent increase in his score since last month.

Finally, BTS’s Jimin maintained his position at fifth place with a brand reputation index of 3,041,320, marking an 8.55 percent rise in his score since December.

Check out the top 30 for this month below!