BLACKPINK‘s Jennie is gaining attention after netizens compared her solo merch with DEADLINE tour merch from BLACKPINK.

Netizens find that Jennie’s solo merch has a trendy and modern aesthetic that makes it wearable even as a non-fan. You might not even know it was music merch at first glance as it feels like fashion-forward pieces.

Meanwhile, BLACKPINK’s world tour DEADLINE merch has the same logo reprinted on various items with the only difference being the color: Black, white, and pink.

Netizens find that YG Entertainment’s merch lacks creativity and soul in comparison to Jennie’s merch.
- “If you didn’t tell me, I’d just think it was a regular outfit. It looks so pretty.”
- “YG really seems to think that as long as they slap the BLACKPINK logo on something and mix black and pink, everyone will buy it.”
- “Jennie’s seriously still the top queen lol. A few middle-aged women in the comments are having meltdowns and foaming at the mouth—it’s hilarious.”
- “Her sense of aesthetics is so on point.”
