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The Korea Business Research Institute has unveiled its highly anticipated October 2025 idol brand reputation rankings. Topping this month’s list, BTS member Jimin has secured the number one position, reaffirming his immense popularity in the Korean entertainment landscape. The rankings were determined through an analysis of consumer participation, media coverage, communication, and community awareness indexes, using big data collected from September 23, 2025, to October 23, 2025, for 1,730 individual K-pop idols.
October’s Idol Brand Reputation Leaders
Jimin’s top ranking this month highlights his consistent and powerful brand presence. The analysis of his brand showed a high positive-negative ratio, with keywords such as “ARMY,” “Like Crazy,” and “solo” being prominently associated with him. His ability to connect with fans and maintain high media visibility continues to be a key factor in his sustained success on the idol brand reputation chart.
The Top Five in the K-pop Ranking
Following Jimin, the top five was dominated by members of globally renowned groups. BLACKPINK’s Rosé claimed the second spot, showcasing her significant individual brand power. In third place was IVE’s Jang WonYoung, who continues to be a dominant force among fourth-generation idols. BLACKPINK’s Jennie secured the fourth position, reinforcing her status as a fashion and music icon. Rounding out the top five is BTS’s Jin, demonstrating the enduring influence of the group’s members even during individual activities.
Full Top 30 Monthly Idol Chart Breakdown
The competition remained fierce throughout the top 30. BTS’s V ranked sixth, followed closely by IVE’s Ahn YuJin in seventh place. ASTRO’s Cha EunWoo landed at eighth, with BLACKPINK’s Jisoo and Lisa taking the ninth and tenth spots, respectively. The rest of the top 30 includes a mix of experienced veterans and rising stars, reflecting the dynamic nature of the Korean entertainment industry. The rankings from 11th to 30th are as follows:
- BTS JungKook
- EXO’s Kai
- Girls’ Generation’s YoonA
- BIGBANG’s G-Dragon
- Red Velvet’s Joy
- aespa’s Winter
- OH MY GIRL’s Mimi
- SHINee’s Key
- Red Velvet’s Seulgi
- (G)I-DLE’s Miyeon
- WJSN’s Yeoreum
- TWICE’s Sana
- Red Velvet’s Irene
- EXO’s Baekhyun
- IVE’s Gaeul
- WJSN’s DaYoung
- IVE’s Liz
- Red Velvet’s Wendy
- EXO’s Lay
- Rowon
Insights into the October Rankings
The October 2025 results underscore the continued dominance of established groups like BTS, BLACKPINK, and EXO, whose members consistently occupy top positions. Simultaneously, the strong showing from IVE members Jang WonYoung, Ahn YuJin, Gaeul, and Liz highlights the growing influence of fourth-generation K-pop groups on public perception and market trends. The brand reputation index is a critical metric for gauging an idol’s public engagement, media presence, and overall marketability. For a more detailed breakdown of the data, the official report can be viewed on the Korea Business Research Institute’s website.
This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.
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