K-Pop Albums As Freebies?— Triggers Intense Divided Reactions

Netizens are confused as to why.

Recently, an idol group’s album was discovered in the most unexpected place, garnering much attention online.

An online community post garnered over 76,000 views after a photo of BOYNEXTDOOR’s album was seen at a grocery store.

| Nate Pann

Buy 20,000 KRW ($~14.41 USD) or more worth of CJ instant rice and receive a BOYNEXTDOOR album as a freebie

The photo went viral online, receiving divided reactions from netizens.

| Nate Pann

| Nate Pann

• “So freaking embarrassing. They’re always talking about how they’re top tier, yet their albums are being given out as freebies at the grocery store.”
• “Proof that they are idol failrues…”
• “Isn’t it obvious that they’re giving them out because their album failed.”

| Nate Pann

| Nate Pann

• “Maybe they’re the new models for the instant rice brand? Otherwise, why would they be doing that…”
• “Are they giving it out after doing sajaegi…what’s going on?”
• “They’re songs are high on the music chart, though? Why are they giving out the albums?”
• “This is interesting.”