Lee Jung Jae Honored at the 7th Newsis Hallyu Expo

Celebrating K-Culture: The 7th Newsis Hallyu Expo

On August 28, 2025, the 7th Newsis Hallyu Expo took place at the Lotte Hotel Crystal Ballroom in Seoul, celebrating the growing influence of Korean culture globally. The event, themed “Soft Power, Hallyu Seeps In,” recognized significant contributions to K-content, showcasing the dynamic nature of the Korean cultural industry.

Lee Jung Jae Receives Prestigious Award

Among the highlights of the expo was the presentation of the Minister of Foreign Affairs Award to renowned actor Lee Jung Jae. This award signifies a pivotal moment, as it is the first time a star from K-content has received such an honor, underscoring the global impact of the Korean entertainment industry. Lee Jung Jae’s role in the Netflix series “Squid Game,” which has captivated audiences worldwide, greatly contributed to his recognition.

Other Notable Award Recipients

The expo also honored various other talented individuals in the K-content sphere. IU, a beloved singer and actress, received the Minister of Culture, Sports and Tourism Award. Additionally, several emerging artists and groups were recognized, including ATEEZ, Lee Joon Hyuk, Lee Joo Bin, P1Harmony, STAYC, Kiki, Hwang Ga Ram, Lee Chan Won, and Lissenne. Their achievements reflect the diverse talents within the Korean entertainment landscape.

Insights from the Hallyu Conference

The Hallyu Conference, held during the expo, featured speakers like Park Cheon Hyu and Lee Nak Jun, who discussed the sustainability of Hallyu and the industry’s competitiveness. Their insights emphasized the importance of fostering creativity and innovation within Korean culture to ensure its continued success on the global stage.

Looking Ahead: Future of K-Culture

As “Squid Game” prepares for the release of its second and third seasons in 2024 and 2025, the anticipation among fans continues to grow. The success of this series not only solidifies Lee Jung Jae’s status as a leading figure in K-content but also serves as a testament to the power of storytelling in bridging cultures. The recognition at the Hallyu Expo marks a significant milestone for Korean artists, paving the way for further achievements in the global entertainment industry.

In conclusion, the 7th Newsis Hallyu Expo celebrated the vibrant world of K-content and its key players. With events like these, the influence of Korean culture is set to expand, captivating audiences around the world.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.