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Maeil Broadcasting Network (MBN) and Hanteo Global have officially announced a strategic partnership on November 10, 2025, designed to accelerate the global expansion of K-pop. This new MBN Hanteo partnership was solidified through a Memorandum of Understanding (MOU) signed on November 7, 2025. The collaboration aims to merge MBN’s robust media content capabilities with Hanteo Global’s comprehensive K-pop data, derived from the influential Hanteo Chart.
A Synergy of Media and Data for Global K-pop
The core objective of this alliance is to create powerful synergy that will propel K-pop further onto the international stage. By combining MBN’s broadcasting and production expertise with Hanteo Global’s big data analytics, the two companies plan to co-develop innovative business models and produce engaging K-pop content. This initiative is expected to not only enhance the global standing of K-pop but also foster a healthy and sustainable media and data ecosystem for the industry.
Leadership Vision for the Partnership
Key figures from both organizations expressed high hopes for the collaboration. Park Jinseong, Head of Programming at MBN, stated, “We anticipate creating significant synergy by combining MBN’s content creation capabilities with Hanteo Global’s unrivaled K-pop big data.” Echoing this sentiment, Gwak Yeongho, CEO of Hanteo Global, remarked, “Through this partnership, we will enhance the global status of K-pop and contribute to a virtuous cycle within the industry’s ecosystem.”
Inaugural Project: A New K-Pop Awards Ceremony
The first major project to emerge from the MBN Hanteo partnership will be a large-scale K-pop awards ceremony. The event is scheduled to take place in February 2026 at the iconic KSPO DOME in Jamsil, Seoul. This new awards show aims to celebrate the achievements of artists and is poised to create new iconic moments in K-pop by leveraging objective metrics.
Data-Driven Recognition
A key differentiator for the upcoming K-pop awards will be its foundation in credible K-pop data. The ceremony will heavily utilize data from Hanteo Chart, which is renowned for its real-time music sales tracking. This data-centric approach promises a transparent and fair evaluation process, recognizing artists based on tangible global achievements. The combination of Hanteo’s data credibility and MBN’s broadcasting power is set to establish a new standard for music awards.
Future Plans and the Road Ahead
Beyond the awards ceremony, MBN and Hanteo Global have ambitious long-term plans. The partnership is set to explore further collaborations, including the launch of a dedicated platform service designed for global K-pop fans. This forward-looking strategy underscores their commitment to building a comprehensive infrastructure that supports the continued growth and appreciation of global K-pop, ensuring fans worldwide have more ways to connect with their favorite artists.
This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.
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