Megabox Launches Short Film Brand with Bong Joon-ho’s ‘Geuri Myeol Myeol’

Introduction to Megabox’s Short Film Initiative

Megabox has officially launched its short film brand, aptly named “Short Film,” on August 18, 2025. This initiative aims to showcase a diverse lineup of short films, featuring early works of renowned directors, award-winning pieces, and innovative projects by emerging filmmakers. The brand’s first screening will be Bong Joon-ho’s “Geuri Myeol Myeol,” which has generated significant anticipation among film enthusiasts.

Upcoming Screenings

The exclusive release of “Geuri Myeol Myeol” is scheduled for August 27, 2025, at over 50 Megabox locations across the country. Directed by the acclaimed Bong Joon-ho, this film is expected to draw considerable attention given the director’s impressive portfolio, which includes internationally celebrated works.

Recent Releases and Critical Acclaim

Prior to the launch of the “Short Film” brand, Megabox showcased another notable film on August 6, 2025. “First Summer,” directed by Heo Ga-young, was released to positive reviews, indicating an encouraging trend for new filmmakers. Additionally, in June 2025, two films—”Glasses” and “Paranoid Kid”—directed by Jung Yu-mi, were screened as part of the Cannes Film Festival’s official selection, further establishing Megabox as a significant player in promoting short films and independent cinema.

Supporting Emerging Filmmakers

The overarching theme of Megabox’s new initiative is to broaden the audience for short films, which have traditionally been reserved for film festivals. By providing exclusive theatrical releases, Megabox aims to support new creators and enhance the diversity of theatrical content available to the public. This initiative not only highlights the importance of short films in the film industry but also encourages audiences to appreciate the art of storytelling in a condensed format.

Collaborative Efforts

Megabox has teamed up with independent film distributor Indistory and technology company Inshots, which provides AI upscaling technology to enhance the viewing experience. This collaboration signifies a commitment to quality and innovation in presenting short films to a wider audience.

Conclusion

With the launch of the “Short Film” brand, Megabox is set to redefine how short films are perceived and consumed in South Korea. The anticipation surrounding Bong Joon-ho’s “Geuri Myeol Myeol” reflects the potential impact of this initiative on the future of independent filmmaking. As audiences prepare for this new cinematic experience, the film community eagerly awaits the opening night on August 27, 2025.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.