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Former ADOR CEO Min HeeJin has officially launched her new entertainment agency, ooak Co., Ltd, marking a significant new chapter in her career. On October 24, 2025, she revealed the meaning behind the company’s name, signaling her return to the K-pop entertainment scene while the industry watches the ongoing ADOR lawsuit closely.
Min HeeJin’s New Agency: The Birth of ooak records
After departing from her role as CEO of ADOR, Min HeeJin has wasted no time in establishing her next venture. She has completed the corporate registration for her new company, which is poised to become a new player in the competitive world of K-pop. This move confirms speculation about her future plans and sets the stage for a new creative era under her direction. The establishment of this Min HeeJin new agency has been a topic of intense interest among industry insiders and fans alike.
What Does ‘ooak’ Stand For?
On October 24, 2025, Min HeeJin took to her personal social media to share sketches that are believed to be logo designs for her new label, potentially called ‘ooak records’. Through these posts, she revealed that “ooak” is an acronym for “only one always known.” This name reflects a commitment to uniqueness and lasting impact, concepts that have defined her past projects. The reveal provides the first glimpse into the branding and philosophy of her independent company, generating considerable buzz online.
Company Details and Vision
The new company, ooak Co., Ltd, has been established with a capital of 30 million KRW. Its headquarters are located in a building currently under construction in the trendy Garosu-gil area of Sinsa-dong, Gangnam-gu. The company’s stated business purposes are comprehensive, including artist management, music production and distribution, and event planning. This scope indicates that Min HeeJin is building a full-service K-pop entertainment agency from the ground up, aiming to discover and nurture new talent.
Shadow of the ADOR Lawsuit
The launch of ooak Co., Ltd occurs against the backdrop of a high-profile legal dispute involving her former company and its flagship artist. This context adds a layer of complexity and public interest to her new beginning, with many watching to see how these events will influence her next steps and the industry at large.
Upcoming Verdict in NewJeans Contract Dispute
The timing of this launch is particularly noteworthy. A court is scheduled to deliver the first-instance ruling in the lawsuit filed by ADOR against the five members of NewJeans on October 30, 2025. The case centers on confirming the validity of the group’s exclusive contracts with the agency. The outcome of this Legal Battle Unfolds: ADOR vs. NewJeans in K-pop could have significant ramifications for both the members of NewJeans and the operational future of ADOR.
A New Chapter for the K-pop Entertainment Industry
Min HeeJin’s establishment of her new agency, ‘ooak records’, is a bold move that reasserts her presence as a key creator in the K-pop entertainment industry. As she embarks on this new journey, all eyes are on her next project and the potential artists who will join her new label. The simultaneous unfolding of the ADOR lawsuit adds a dramatic element to her return, making her new venture one of the most closely watched developments in the music world.
This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.
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