“New York Times” Seemingly “Shades” HYBE When Talking About NewJeans

This article is part of our coverage of HYBE vs. ADOR CEO Min Hee Jin. You can read more and view the entire timeline here.

A US outlet has gained attention after seemingly “shading” HYBE when talking about NewJeans.

The members of NewJeans | @newjeans_ADOR/X

NewJeans recently left HYBE and ADOR amid their ongoing feud with the company.

NewJeans Officially Leaves ADOR For “A Very Simple Reason”

The members have been continuing their schedules and it also seems like their influence continues to be on show. Recently, the New York Times released their  “Best Songs of 2024,” and in third place, they had NewJeans’ hit song “Supernatural.”

Not only was NewJeans the only K-Pop group on the list, but one line particularly caught the attention of fans as the outlet spoke about why people would want to get “in the way” of the group.

When the article was posted, netizens thought that the snippet was meant to shade HYBE, especially considering everything going on with the group.

ny times shading hybe LMAOOO pic.twitter.com/LMmm2yCN5t

— jie 🎅 (@kimjibeam) December 10, 2024

How Sweet & Supernatural are BOTH critically acclaimed hits now, Supernatural being on 3rd place of NY Times‘ picks for this year‘s best songs AND it‘s the only kpop entry. they added a little hybe shade too talk about organic success 😭 pic.twitter.com/44mKrcKJw5

— ۟ (@nwjns1st) December 10, 2024

the hybe shade is killing me 😭 pic.twitter.com/pIXiakIWoy

— ⋆.˚ 🐰ིྀ — sevynn.kr ₊˚ 𖥻nj1 (@nwjnsev) December 11, 2024

i can’t help but giggle…

the song that hybe tried to desperately sabotage just got named one of the best songs of 2024 by the New York Times 🤭 pic.twitter.com/js1oBa0VIv

— taly (@talytokki) December 10, 2024

HYBE vs. ADOR CEO Min Hee Jin